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Cab aggregator Uber, will soon introduce a standalone app called UberEATS that makes getting great food as easy as pushing a button.
Talking about the company’s new food delivery service, Allen Penn, Asia Pacific’s head of UberEATS, said “I am incredibly excited about bringing UberEATS to India. This is a significant investment, it spans multiple cities and regions, and it has the potential to change the food industry – with the push of a button – in one of the most vibrant food cultures in the world.”
In the meanwhile, the company in a blog invited consumers to tell them about their favourite restaurants which could be included in UberEATS. The blog also invited restaurant owners and delivery partners to learn more about becoming UberEATS restaurant partners and delivery partners respectively.
According to the blog, UberEATS is powered by the same technology that makes its transport mobile app efficient and cost-effective, where getting great food delivered to consumers is as easy as requesting a ride. “We’re excited to help everyone discover great food through the perfect pairing of amazing restaurant partners, our technology, and the Uber delivery network,” said the blog.
UberEATS features a rotating menu curated with dishes from selected restaurants and claims all orders can be delivered within ten minutes. It is now available in 58 cities around the globe.
It started off as an on-demand meal delivery service originally powered by the Uber ride sharing app, now available as a standalone app which partners with the best local restaurants to get consumers the food they want, delivered faster.
It was one of the first expansion products by Uber Technologies Inc, first launched in August 2014 as UberFRESH in Santa Monica with a curated menu of a few items per day. In April 2015, Uber renamed its UberFRESH initiative as UberEATS and expanded the service to include Barcelona, Chicago and New York City. In September 2016, UberEATS announced a global expansion starting delivery in Amsterdam and Dubaiwith plans to launch in Brussels, Johannesburg as well as in 11 cities in Asia.
India will be a major step in Uber’s regional expansion strategy, following the launch in Bangkok, Singapore,Tokyo, Hong Kong and Taipei.
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