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Vokal, a Bengaluru-based start-up has launched video questions and answers in vernacular languages. Users can ask questions using the voice / text option and knowledge contributors now have the option to respond either in audio or video.
Aprameya Radhakrishna, CEO & Co-founder, Vokal, said “Indians have shown a preference for video as a format on most global platforms. Our contributors are enjoying answering using video. It’s an addictive format and is showing healthy engagement. We are format agnostic and will continue innovating on offerings to suit the Indian vernacular Internet audience.”
Mayank Bidawatka, co-founder, Vokal said “Video viewership is increasing worldwide. A face lends credibility to the answer and helps the viewer get to know the contributor better. We invite Indian experts to contribute in their native language to bring knowledge parity for vernacular India.”
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