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ICICI Lombard has introduced a “Photo Quote” feature on its mobile app “IL Insure”. The feature is aimed at enhancing customers’ purchase experience.
Commenting on the feature, Sanjeev S, Head (Marketing and E-Channel), ICICI Lombard, said: “This will enable customers wanting to purchase the company’s motor insurance policy receive a quote by simply clicking on a picture of their existing policy using a smartphone camera. On submission of the picture, the customer will receive an automated message from ICICI Lombard containing a detailed quote and vehicle information pre-populated.”
The feature, he pointed out, is the outcome of customers’ preference for quick and comprehensive response from brands at present.
“Our offering addresses this need gap and provides customers a unique and unparalleled experience in their motor insurance policy purchase process,” he said, adding that customers can use a host of other features installed in the app. “Besides purchasing/ renewing health and travel insurance they can also locate the nearest network hospitals, OPD centres and pathology lab.”
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