Money & Banking

Tata Capital launches three new credit card variants

Our Bureau New Delhi | Updated on July 12, 2012 Published on July 12, 2012




Tata Capital has expanded its credit card portfolio with the launch of three new credit card variants.

Issued by SBI Cards, these three credit card variants — Tata Platinum, Tata Titanium and Tata Corporate Card — are aimed at the retail and corporate customer segments.

The Platinum and Titanium variants are targeted at the growing number of affluent and mass affluent retail customers. The Tata Corporate Card would cater to the expense management needs of customers in the corporate segment.

The new cards offer up to 6 per cent value back at select Tata establishments and up to 3x reward points on select department stores, dining, groceries and international spends.

Tata Card is a white-label credit card issued, operated and serviced by SBI Cards. Tata Capital Financial Services Ltd (TCFSL) undertakes its marketing and distribution.

“The new variants will help us strengthen our Tata Cards portfolio. We believe that these variants with differentiated and superior value propositions will appeal to the targeted audience,” Mr Praveen P. Kadle, MD and CEO, Tata Capital Ltd said.

Mr Kadambi Narahari, CEO, SBI Cards, said that these three new credit cards will augment Tata Cards’ existing portfolio. “The Tata Corporate Card adds a new dimension to our portfolio and will help us connect with business users within and outside the Tata Group,” he said.

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Published on July 12, 2012
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