Comments
CenturyPly’s TVC themed ‘My design, my style’, featuring actor Ragini Khanna, would target end-use consumers of laminated products in this largely influencer-driven category, the company said.
CenturyPly said the market size of laminates in the country is worth Rs 4,500 crore of which around Rs 2,500 crore is occupied by organised players. CenturyPly currently has a market share of approximately 6 per cent.
The campaign attempts to give consumers of laminated products varied choice of decision and positions CenturyPly laminates as a brand from a commodity.
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.