CenturyPly’s TVC themed ‘My design, my style’, featuring actor Ragini Khanna, would target end-use consumers of laminated products in this largely influencer-driven category, the company said.
CenturyPly said the market size of laminates in the country is worth Rs 4,500 crore of which around Rs 2,500 crore is occupied by organised players. CenturyPly currently has a market share of approximately 6 per cent.
The campaign attempts to give consumers of laminated products varied choice of decision and positions CenturyPly laminates as a brand from a commodity.
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