For Udemy, ‘affordable, short duration courses are key propositions’

Garima Singh New Delhi | Updated on May 16, 2019 Published on May 16, 2019

Udemy, an ed-tech platform, sees India as big market for its products that are well differentiated from what Massive Open Online Courses (MOOCs), said a top company official.

It plans to make inroads in the market on the back of key propositions around affordability and shorter duration courses.

Irwin Anand, Managing Director-India, Udemy, told BusinessLine that the biggest focus area for the company in India will be technology and development, followed by business skills.

“MOOCs basically bring an offline course online, and for that they partner with educational institutions. Udemy’s courses are created by instructors who are subject experts. We don’t see MOOCs as a direct competition,” he said

A consumer on Udemy is looking for a shorter duration course not a six month one and is more practise-oriented, he added.

Udemy had recently appointed Anand to the post and his responsibilities include opening Udemy’s first India office, growing the local team, and deepening the company’s investment in the region.

The starting range of a course on the platform is $20 which can go up till $200. Currently, the company caters to three segments — Udemy for Consumer marketplace; Udemy for Business (for enterprises) and Udemy for government (to skill government employees).

Plans for India would be market development around these three areas and to grow further. We will also collect information on the learning needs of our consumers in India,” he said.

Published on May 16, 2019
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