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The Department of Management Studies of the Indian Institute of Technology Delhi emerged as the winners of the third semi-final round of the BLoC Boardroom Challenge held at BIMTECH, Greater Noida. The contestants had to come up with strategies for brand Nokia’s re-entry into the Indian market.
In the winning team were Himanshu Jain, Akshay Kumar Bali, Tushar Dhingra and Archana. The runner-up was Department of Business Economics, Delhi University, with the team comprising Harshit Goel, Saurabh Kumar Sharma, Rashi Gaur, Akrati Chaturvedi and Sneha Chawla. The other participants included teams from Shri Ram College of Commerce and International Management Institute Kolkata. The teams were selected from over 300 entries for the Delhi round.
India Terrain was the title sponsor.
The jury comprised Arunaditya Sahay, Professor of Strategic Management and Dean, Research, BIMTECH, which provided the venue for the contest; and Vishwadeep Kuila, the case creator and Director, Brand Vectors, Knowledge Partner of the BLoC Boardroom Challenge.
The parameters taken into account were understanding of case facts, accuracy of solution, teamwork, among others, said Kuila. “Among directors in Boardroom, the thinking may not be in one direction. Some could be concerned with profit, some with market-share and some with image,” said Sahay.
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