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Belgaum-based Vijaykant Dairy & Food Products has introduced Adityaa milk ice cream in the Kerala market. According to Sivkanth Sidnal, Managing Director, the ice cream market in Kerala is estimated at ₹700 crore and the company is targeting an annual sales of ₹100 crore within the first three years. PB Prakash, Marketing Head, Kerala, said the ice cream is available in 30 flavours through 75 distributors across 25,000 retail outlets.
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