Budget hotel aggregator OYO Rooms on Tuesday announced its foray into South-East Asia with the launch of operations in Malaysia.

“OYO’s model is suitable for markets with a large share of unbranded budget supply such as South-East Asia, Africa and South America. Malaysia is our first port-of-call given the attractive characteristics of the market such as higher-than-average mobile penetration and a large Internet population,” Ritesh Agarwal, Founder and CEO, OYO Rooms, said.

In India, the company has 40,000 rooms in its network, with operations in 160 cities, including Delhi, Gurgaon, Mumbai, Bengaluru, Hyderabad, Goa, Chennai and Kolkata.

OYO Rooms is backed by SoftBank Group, Greenoaks Capital, Sequoia Capital and Lightspeed India.