Recykal, a digital technology company in the waste management space, has partnered with United Nations Development Programme (UNDP) and Hindustan Coca-Cola Beverages (HCCB) for Project Prithvi, a joint initiative for developing sustainable plastic waste management practices in the country.

As part of this partnership, Recykal will leverage its cloud and mobile applications to raise consumer awareness on segregation and recycling. It will enable collection, channelisation of plastic waste from schools, colleges, corporates, RWAs, and bulk generators to connect with recyclers, closing the loop of the recycling ecosystem.

The initiative will also focus on informal sector inclusion activities like providing soft-skills training, opening of bank accounts, enabling digital transactions for waste pickers, kabadiwalas, aggregators, etc.

“Recycling plays an important role in enabling circular economy. Recykal’s digital technology will drive positive behavioural changes among consumers, enable transactions in the waste value chain and bring scale, measurability, and traceability to the Prithvi initiative,” Abhishek Deshpande, Co-founder of Recykal, said.

Umesh Malik, V-P, Public Affairs and Communication, HCCB, said: “Recykal’s initiative will help strengthen the waste value chain with enhanced levels of segregated waste, leading to better input material for recycling.”

“Recykal will be able to reach out to many recyclers, waste aggregators, schools, colleges, corporates and residents. As a result, we would together be able to drive responsible plastic waste management in our household, our society, our city and our country,” Prabhjot Sodhi, Head, Plastic Waste Management Programme, UNDP India said.

The programme aims to collect over 5,000 metric tonnes of recyclable and non-recyclable plastic waste over the next 12 months and channelise them to registered recyclers and co-processors.

 

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