Mumbai, May 20 Zee Entertainment Enterprises, OTT brand, ZEE5, turned five on Friday. Commemorating the occasion, ZEE5 will be launching 111 titles Hindi, Tamil, Telugu, Kannada, Malayalam, Bangla, Punjabi and Marathi.
ZEE5 has expanded its ecosystem through partnerships with prominent content creators and cinematic maestros such as Dharma Productions, Salman Khan Films, Guneet Monga’s Sikhya Entertainment, Bhanushali Studios, The Viral Fever (TVF), Applause Entertainment, Goldie Behl’s Rose Audio Visuals, Vikas Bahl, Vivek Agnihotri, Nagraj Manjule, and Sudhir Mishra, along with powerhouse performers like Manoj Bajpayee, Pankaj Tripathi, Huma Qureshi, Arya, Parambrata Chatterjee, Vijay Sethupathi, Nawazuddin Siddiqui, and Radhika Apte amongst others.
Manish Kalra, Chief Business Officer, ZEE5 India said, “2023 holds a significant meaning for us, as we mark the fifth anniversary by presenting a carefully curated line-up featuring the best of talents from the entertainment industry across languages. ZEE5 clocked 100 billion+ streaming minutes in FY’23. This is a testament to the fact that we have grown exponentially by investing in creativity and innovation, enhancing viewing experiences and offering increased value to the viewers. Following the consumer-first philosophy, we are broadening the spectrum of content offerings with a diverse array of genres, formats, languages, and stories. As the platform of choice catering to a wide audience base, we will continue to focus on quality storytelling, & making it accessible across multiple touchpoints. The year has started on an encouraging note, and we are looking forward to audience response to the exciting slate of 111 new titles.”
Punit Misra, President – Content & International Markets, ZEE Entertainment Enterprises Ltd. said, “As we celebrate ZEE5 @5 and reflect upon why and who we exist for, we realize that today’s youth celebrates life for its variables as opposed to its constants. They seek not to be bracketed with singular identities set in stone, but to be multi-dimensional and ever evolving. At ZEE5, it is our unwavering mission to stand shoulder to shoulder with our viewers on this path, celebrating their multi-dimensionality through stories that ignite their imagination, stoke their dreams, shape their beliefs and inspire their very being.”