Walmart sale is a nod to Japan’s online Suga rush

Reuters Hong Kong | Updated on November 16, 2020

Walmart’s sale of a majority stake in its Seiyu supermarkets is an example of how a global health crisis can accelerate change even in the stodgiest of markets. The US retail giant is offloading 65 per cent to private equity shop KKR and 20 per cent to Seiyu’s Japanese e-commerce partner Rakuten, retaining 15 per cent for itself and valuing the business at $1.7 billion. The new owners are betting that an increase this year in online buying by Japan’s picky shoppers is only the beginning of a good growth story.

The deal ends years of speculation over the future of Seiyu, which has 333 stores. The US titan first invested in 2002 and took the 57-year old chain private in 2008. Last year, its local head told staff it was planning to list a minority stake. At least this format allows Walmart to benefit from any upside generated by its new partners.

ALSO READ: Walmart nearly exits Japan after selling majority stake in Seiyu

Rise of online

Japan’s retailers have long suffered from a shrinking population and years of deflation that have squashed margins. Supermarkets have also contended with customers whose interest in only perfectly fresh produce had made them wary of shopping in fresh ways: A mere 2.5 per cent of total grocery sales were online before the pandemic, according to a Reuters report in June, compared with 7 per cent in Britain and 15 per cent in China.

But online is now a bright spot, accounting for up to 5 per cent of grocery sales since the pandemic began. Sales for Rakuten Seiyu Netsuper, the joint venture launched in 2018, grew 30 per cent in its first year of taking over from Seiyu’s solo effort. KKR is new to the Walmart-Rakuten party, but it has history with Rakuten though other joint investments. That will help with whats likely to be a lively board with representatives of all three.

The deal comes as Yoshihide Suga, Japan’s new prime minister, has shown himself willing to shake up industries a push to lower mobile phone bills encouraged NTT to reacquire NTT Docomo for $40 billion — and to spur digitisation of backward-looking sectors. If KKR’s move can capitalise on that as well as changing shopping trends, it may just be able to profit from a sector where so many others struggled.

ALSO READ: Japan pandemic-hit economy returns to growth July-September

Published on November 16, 2020

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