Auto focus

Harman wraps up B&O buyout

OUR BUREAU | Updated on January 24, 2018


This will mark the coming together of a car audio powerhouse

Harman International Industries, the leading global infotainment, audio and software services company, on Thursday announced completion of its acquisition of Bang & Olufsen Automotive car audio business.

Bang & Olufsen branded audio products are available in a wide range of Audi, Aston Martin, BMW and Mercedes-Benz car models. “The additions of Bang & Olufsen and B&O Play as distinctive and renowned brands will complement our existing premium branded offerings,” said Dinesh C Paliwal, Harman Chairman, President and CEO.

Bang & Olufsen Automotive is well established as an exclusive brand delivering outstanding sound quality through its capabilities within acoustics, design and craftsmanship. It was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence.

Bang & Olufsen has extended its experience with integrated audio and video solutions to other areas such as the hospitality and automotive industries in recent years. Harman will now bring its global marketing, scale and technologies to the Bang & Olufsen and B&O Play car audio brands to strengthen and grow the business.

Harman brands are in more than 25 million cars, and the Bang & Olufsen and the B&O Play brands will join its portfolio of car audio brands, including Bowers & Wilkins, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson and Revel.

Harman designs and engineers connected products and solutions for consumers, automakers, and enterprises worldwide, including audio, visual and infotainment systems; enterprise automation solutions; and software services. It is also a technology and integration services leader for the automotive, mobile, telecommunications and enterprise markets. More than 25 million automobiles on the road are equipped with Harman audio and infotainment systems.

Published on June 04, 2015

Follow us on Telegram, Facebook, Twitter, Instagram, YouTube and Linkedin. You can also download our Android App or IOS App.

This article is closed for comments.
Please Email the Editor