The television market is set for the latest in a never ending series of technological upheavals with the maturing of OLED (organic light-emitting diode) displays. Featuring self-lighting pixels that do not require separate backlights and diffusers, OLED televisions are capable of achieving a truer black than on any LCD LED television.

The fact that each individual pixel is independently controlled also means that OLED panels feature a massively reduced response time which serves to minimize motion blur.

“OLED is the way of the future,” according to Howard Lee, Director – Home Entertainment, LG India. “Global demand is increasing exponentially and it will soon become mainstream.

Perfect black

LG claims to have achieved the ‘Perfect Black’ with their new 4K OLED television. Featuring the company’s proprietary WRGB technology, the OLED TVs pack an incredible 33 million pixels into a single panel, ensuring colour and contrast ratios far superior to standard HDTVs.

At 5.9 mm, LG’s new flagship TV sets are razor thin. They also feature clean, minimalistic bezels and a gently curved design that, according to LG, offers a great visual experience even at wider viewing angles. The transparent stand is designed to project the image of a screen that is floating on air.

Although the native resolution of these television sets is 4K Ultra HD, they will also be able to upscale 1080p FHD and 2K QHD to a higher resolution before playback. This is a vital feature considering the paucity of 4K content in India at the moment. The TVs also feature 3D support and a converter capable of delivering standard 2D content in 3D format, which sounds like an unnecessary gimmick to us.

The sound in LG’s OLED TVs is powered by Harmon/Kardon technology, balanced and enhanced with the help of LG’s ULTRA Surround System.

Smart TV

The latest version of the webOS smart TV platform drives the user interface of LG’s OLED TVs.

It allows viewers to stream content from multiple online sources as well as from their mobile devices. The Magic Motion remote controlled bundled with the TVs has support for multiple input methods, such as point and click and voice recognition. It is also capable of functioning as a universal remote. Support is available for wireless connectivity standards such as Miracast and Intel WiDi, in addition to the more common wired options such as HDMI, USB and MHL. LG’s OLED televisions will be available at select stores immediately. The 65-inch

variant is priced at ₹5,79,900, while the 55-inch option is available at a price of ₹3,84,900.

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