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German sports and lifestyle brand Adidas today announced a two-season partnership with Ronnie Screwvala-owned U Mumba team beginning with the upcoming Pro Kabaddi League (PKL) Season III. Adidas will now be the Performance Partner for the U Mumba team.The Star Sports Pro Kabaddi is all set to storm stadiums and television screens across India with its Season 3 beginning January 30. Damyant Singh, Senior Marketing Director, Adidas India, said: “In keeping with the growing popularity of the sport and its modern and competitive face, this is a vital partnership for Adidas.”
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