Dalmia Cement aims to strengthen base in the south

Dalmia Cement Bharat Limited (DCBL) expects to improve its share of sales in south India by entering the Karnataka market.

“As we enter the lucrative Karnataka market, we expect to do well. The southern region has already witnessed 1.2 per cent growth over last year as compared to the industry’s country-wide sales growth of around 5 per cent,” said Mahendra Singhi, Group CEO of Dalmia Cement, without disclosing any of the company’s sales figures.

“As Karnataka has been an important market for us, we are strengthening our commitment by delivering superior grade cement, including (Dalmia Ultra Cement with HALC), from our new plant in Belgaum,” he added.

DCBL recently commenced operations at its Greenfield cement plant in Belgaum district in Karnataka, and launched its superior grade cement in the Karnataka market. The plant, built at the cost of ₹1,300-crore plant, will cater to customers in the Karnataka region, which accounts for 5 per cent of the total Indian cement market.

The plant is spread over 380 acres, and with a total capacity of 2.5 million tonnes per annum. “The company has engaged 300 dealers in the region, who will be supported with end-to-end marketing, technical and logistics support,” said Singhi.

The plant in Karnataka is the company’s 11th manufacturing facility in the country and is the third-largest cement group in India. It has been in existence for more than 75 years.

Singhi claimed, “We are a category leader with 24 million tonnes cement manufacturing and with the third largest manufacturing capacity in the country; Dalmia Cement operates on the most modern technology supplied by KHD Germany.”

“We have strong market presence in super-specialty cements used for oil wells, railway sleepers and air strips and is the country’s largest producer of slag cement,” he added.

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