India’s premier TV monitoring agency, Esha Media Research intends to invest Rs 450 crore in the next 4-5 years to foray into television TRP business, besides media monitoring in the print, internet and social media segments, a top official has said.

“We intend to invest Rs 450 crore in the next 4-5 years to foray into TRP business as also into monitoring media in the print, internet and social media segments. The funds would be raised via mix of equity and debt,” Esha Media Managing Director Raman Iyer told PTI here.

Esha Media, which recently got listed on the BSE via reverse merger, has been providing services in TV monitoring, transcription and TV content research.

The company plans to install 50,000 boxes in phase-I and increase them to 100,000 in the second phase.

Iyer said the small set top size boxes, which are being tested, will be fitted with a finest microprocessor-based technology that uses GSM modules for quick delivery to the central server station for processing the data to churn out reports as per the clients need, Iyer said.

Target rating point (TRP) is an audience measurement criterion that gained popularity in television rating points to indicate the popularity of a television channel or program in a particular channel, among a specific target audience. The TRP measure helps advertisers decide which TV channels and programs to place their advertising in, he added.

EMR recently launched an innovative web-based solution for monitoring media, which it claims has brought down the cost of monitoring to the user.

“The increase and diversified range of television channels and their viewers has triggered a demand for media monitoring in the country, as companies and celebrities, both political and lifestyle spectrum, are keen to track their performance with their peers,” Iyer said.

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