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German company FOOD freshly, which deals in fresh-cut fruits and vegetables, has formed a joint venture with exotic fruits importer IG International and will launch sliced fruits packaged to remain fresh for 10 days. The venture is named FOOD freshly India.
“We are planning to launch cut-and-sliced apples and pears packaged with shelf-life of over 10 days. Initially, we will reach out to Mumbai,” CEO Sukhdev Singh told PTI here.
In this joint venture, IG International will look after fruit procurement and marketing, while FOOD freshly will help in provide technology, equipments and R&D, he added.
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