Inox Leisure ties up with Innoviti Payment Solutions

Inox Leisure Ltd has announced a strategic partnership with Innoviti Payment Solutions to upgrade the customer experience.

Through this association customers can now buy a movie ticket or food and beverage items by simply swiping their credit or debit cards at the contact-less card acceptance terminals installed across various Inox multiplexes.

The terminals are currently installed at 40 multiplexes across the seven metro cities. Gradually, this will be implemented in the remaining multiplexes also.

Jitender Verma, Chief Technology Officer, Inox said, “We are excited to be able to innovate and create such opportunities. Inox has forever been at the forefront of technological innovations and this alliance with Innoviti Payment Solutions is another significant move towards ensuring a comprehensive customer service experience for all our guests.”

T.R. Ramachandran, Group Country Manager, India and South Asia, Visa said, “Visa payWave technology is gaining momentum with increasing adoption among merchants and an easier, faster and secure option for consumers to pay.”

Ravi Manik, Head of Payments &

INOX strengthens its presence in Andhra Pradesh Consumer Lending business at Innoviti says, “We feel making such easy contact-less payment available could be the trigger that is needed to shift a large chunk of purchases away from cash, and towards cards and other non-cash instruments.”

According to RBI guidelines, for transactions up to Rs 2,000, Visa payWave cardholders can use their contactless cards without having to enter a PIN or sign transaction receipts. The Visa payWave enabled contactless cards ensure that transactions are secure, as the card never leaves the hands of the customer, thereby, reducing the risk of card loss and fraud. It also reduces queueing time for customers as it is a faster way to pay.