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The commissioning of a new facility in Odisha, the launch of new brands in the economy segments of the copier paper market as well as plans to expand its dealer network has prompted JK Paper Ltd to eye 37% share of the branded copier paper market in India.
The company which currently has 28% of this 5.5 lakh tonnes per annum market has a target of raising its share in the next six months, Santosh Wakhloo, VP, Marketing and Sales, said.
At Odisha, JK Paper has added 1.65 lakh tonnes of copier paper capacity, taking its total annual production capability to 4.55 lakh tonnes, including 2.4 lakh tonnes of copier paper. It has invested Rs 1,850 crore to add a new pulp mill, a paper machine, a finishing line and new power generator.
Speaking at the launch of JK Max copier brand, positioned as a value-for-money product Wakhloo said that till now the company had no products catering to the economy segment of this market. With a presence now in segments ranging from super premium to economy, as well plans to ramp up its new machine in Odisha fully by April, he said that the company was eyeing a higher market share.
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