The 3S dealership of Mercedes-Benz was launched here on Monday and a luxury car showroom was inaugurated in association with Mahavir Motors. Roland Folger, Managing Director and CEO, Mercedes-Benz, India, said Vijayawada was a significant destination for the company and as it was new capital region of AP the company was giving it its due importance. Mahavir Motors Chairman Yashwant Jhabakh said the city was very important for the luxury car segment.