Star India said it will be dedicating eight channels to cover the biggest sporting event – the Rio 2016 Olympic Games. The games, which begin on August 5 in Brazil, will witness the largest ever Olympic contingent from India.

Star Sports and Hotstar will broadcast over 3,000 hours of live content from the Olympics. It will be broadcast in two languages — English and Hindi.

Sports has also exclusively empanelled an elite panel of international & Indian Olympians as well as sports experts who will share, analyse and connect with the Indian viewers.

This select list of eminent sports personalities includes Ian Thorpe, Prakash Padukone, Anjali Bhagwat, Viren Rasquinha and Rehan Poncha.

Star’s video streaming platform Hotstar will be rolling out coverage of the Olympics, with 14 live feeds consistently and up to 36 concurrent seeds at peak on the Olympics video player, available to users on demand through the event.

Coverage of Olympics has created new digital benchmarks in the past in North America and Europe, and with Hotstar emerging as a primary screen in affluent metro homes in India, the platform is seeking to break new records on the breadth of coverage and viewership.

Nitin Kukreja, CEO, Star Sports said, “Star Sports has been at the forefront of establishing a multi-sport culture in India. While cricket continues to reach new heights, Indian sports fans have already shown their love for Kabaddi and Football. The Olympics are the pinnacle of a multi-sports event, and as India prepares to send its largest ever contingent, Star Sports is leaving no stone unturned to provide the most comprehensive access to Indian sports fans.”

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