Omni-channel fashion jewellery brand Voylla has co-launched a new jewellery brand 'Navrang' in partnership with Viacom18 Consumer Products. Vishwas Shringi, co-founder, Voylla said, the aim was to bring the brand closer to its audiences through Colors-branded products in the market. Shringi said that the range will be available at all 96 outlets and also on its e-commerce platform. He said together the two brands expect to create a significant dent in the ₹18,000-crore market.
The products will be priced between ₹239 and ₹8,499.
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