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Good offices Fledgling businesses can use spaces like Social to save on costs
Good offices Fledgling businesses can use spaces like Social to save on costs

At Social, it’s very business-like

If one F&B brand’s championing of collaborative workspaces becomes the rage, the ‘third place’ will have to sit up and take note
Indian cities may soon have a large proportion of professionals working out of cafés rather t... »

Zen and the art of community marketing

Is that my size? Brands are losing no opportunity to target customers and communities. A Kathakali artiste at Shoppers Stop during Onam
It’s a no-brainer that brands target consumers during festivals when they are more likely to spend. But do customers who come in during celebrations remain loyal forever?
This Eid, as with other festivals, brands laid out a lavish buffet. The Western Union Compan... »

Dentsu Aegis acquires OOH specialist

Dentsu Aegis Network has acquired Milestone Brandcom, an out-of-home (OOH) specialist ag... »

Not burning a hole in the pocket

The economy’s looking up, and the super-rich are indulging
There’s good news for several categories of products and services where the Ultra High Net Worth... »

Jarvis et al…

LG shows how one can speak to their appliances and get their bidding done from a distance
Remember Jarvis, the loyal household butler of Iron Man? Of course, while he was a bu... »

Catalyst

A revolution in time

Vacheron Constantin produces less than 30,000 timepieces a year, favouring quality over any other consideration
What do Napoleon Bonaparte, Pope Pius XI, the Duke of Windsor, Harry Truman and Larry King, a... »

Catalyst

Satbir Singh’s Creative Showcase

THE BEST PICKED BY ONE OF THE BEST
With 20 years of advertising behind him, Satbir has worked in India’s top agencies such as Trikay... »

Ramesh Narayan

Cheers to shampoo!

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irrevere... »

Aircel case: Maxis counters Siva, says Board had approved sale

In a bid to counter Siva Group Chairman C Sivasankaran’s allegation that he was coerced to exit from Aircel, Maxis Communications Berhad will submit fresh document to prove its stand that... »

HCL leads Infosys and Wipro, but lags TCS

The pecking order among the top four IT players is on expected lines going by the June quarter numbers reported by these companies. HCL Technologies delivered growth in key financial... »

Power and responsibility in one snazzy package

Driving Experience Control switch and eDrive button allow driver to choose from five driving modes; range of up to 37 kms on electric power alone; combined range- up to 600 kms in Comfort mode S MURALIDHAR

It wasn’t uncanny coincidence, but the scene seemed to be playing out exactly as it did in the commercial for the Audi R8, which is set in Maranello, the home turf of Ferrari. Only this time ar... »

Harvesting agri waste – the Ford way

John J. Viera, Global Director- Sustainability and Vehicle Environmental
Matters, Ford Motor Company - BIJOY GHOSH

Soy oil, rice and wheat straw, coconut husk, discarded plastic bottles and denim scrap… items one would not expect to figure on the shopping list of a global automobile manufacturer. But... »

‘Global tech firms keen to invest in India’

Telecommunications and Information Technology Minister Ravi Shankar Prasad on Thursday said that global technology companies such as Cisco, Facebook and Hewlett Packard (HP) are interested... »

Focus on IT infra services has worked well for us: HCL chief Anant Gupta

Anant Gupta, President & CEO, HCL Technologies

It has been more than a year since Anant Gupta took over as CEO from Vineet Nayar, a period during which the company continued to grow profitability, revenues, bagged large deals and entere... »

Celkon launches ‘lightest’ phone

Tamil actor Suriya has launched a 93-gram smartphone, Campus Evoke A43, made by Celkon Mobiles. “It weighs just 68 gm without battery. It comes with a 1.3 GHz dual-core processor,” Celkon Mobiles... »

Names and their places

The challenge in Brandstand last week was to spot brands that had different names in different regions. Last week’s examples were Axe (Lynx in some other countries) and Burger King (Hungry Jack’s i... »

Consumer confidence is back

Each quarter, research and measurement company Nielsen publishes the results of a Global Survey of Consumer Confidence. This is perhaps the largest survey of its kind, sampling more than 30,000 co... »

Shibulal checks out Infosys, Sikka to check in tomorrow

S D Shibulal and Vishal Sikka More than three decades since its inception, India’s second largest software firm Infosys will tomorrow get its first non-founder chief executive officer (CEO) in Vishal Sikka. He replace... »

A revolution in time

Hexaware Tech to focus on high-end work in expansion of BPO practice

Healthcare network iClinic plans 20 speciality hubs

‘We are here to grow the market and be the No.1’

Funding not the main worry for e-commerce players

Sify invests ₹300 cr in new data centres

Booming market, fewer choices

German firm Rheinbrucke sets up India facility

Flytxt platform ‘live’ in Africa telecom markets

Flytxt, a firm that provides analytics-driven platforms to telecom companies, has gone live in three ‘MTN markets’ in Africa. MTN Group connects subscribers in 22 countries across Africa... »

When a beast comes of age

New looks The major cosmetic changes on the FZ-S Version 2.0 include a
new head and tail-lamp design, a split seat and a new muffler. SABYASACHI BISWAS

Yamaha excels at creating an air of excitement around its products. It takes a very regular, well-established segment, and then pumps a generous dose of adrenaline into it. The company did that... »

Fuel price hike will be acid test for Indonesia

Indonesia’s light vehicle industry has come of age and is poised to become Southeast Asia’s largest sales market by the end of this year. However, automakers and vendors rushing in with big ticket... »

Tech Mahindra profit dips 8.1% as rupee rises

Vineet Nayyar (right), Executive Vice- Chairman, Tech Mahindra, and CP Gurnani, MD & CEO. - SHASHI ASHIWAL

IT solutions company Tech Mahindra has reported an 8.1 per cent dip in consolidated net profit for the quarter ended June 30, 2014 on account of the rupee appreciation, visa expenditure and... »

Aircel’s plan for the visually impaired

GSM operator Aircel has launched a helpline number and a pre-paid plan for the visually impaired in Mumbai, offering a customised plan and services. Under the plan, customers with... »

Satbir Singh’s Creative Showcase

With 20 years of advertising behind him, Satbir has worked in India’s top agencies such as Trikaya Grey, Contract, Leo Burnett, Ulka, Ogilvy & Mather. He is known for writing advertising campai... »

adverb

Customers buy what they want



Do customers buy what they want, or what they don’t really need?BangaloreNalini, that is a bumper sticker of a question!I classify... »

Sip of fruit

Del Monte has launched canned drinks in two flavours: apple and peach. It claims the apple drink is 100 per cent natural made using real fruits and the peach drink is the only one in India which h... »

Cheers to shampoo!

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. <... »

Samsung launches 3 new smartphones priced under 10k

Nokia to buy part of Panasonic’s wireless network biz

HCL Tech Q4 net profit up 53.7% to Rs 1,834 cr

Amazon is unleashing a comprehensive shopping experience in India

Infosys will focus on innovations: Sikka

Better, but not there yet

The One that makes sense

Portfolio

THE BIG STORY

Return of the ULIP

Like a phoenix rising from the ashes, ULIPs are all fired up after the recent market rally. But do check the long-term track record too before rushing to buy them
After a barrage of bad news over the years, investors in Unit-Linked Insurance Plans (UL... »

Catalyst

Names and their places

The challenge in Brandstand last week was to spot brands that had different names in different re... »

New Manager

Why B-schools need to go social

Social media has pervaded our lives. It’s time it is recognised as a formidable tool for student engagement
The Indian School of Business (ISB), at the time of writing this article, boasts 50,835 ‘like... »

BL Ink

Riya Sarin, 18, who likes to stay busy—spending upto four hours a day at jazz, and ballet classes—saves a rare afternoon for friends and her cat Mr Monkey

How can I be shot in jeans?

From cruises in the Mediterranean to MDMA cakes, nudies on Snapchat to eavesdropping on pilot chatter... BLink spends time with urban, affluent teenagers, and comes away heartened and afraid
Aanya and Dhruv Saluja, all of 16 and 13, have recently returned from a Mediterranean summer cru... »

For decades, Mumbai’s crumbling urban transport infrastructure has struggled to cope with the daily demands of its masses. The city’s response to this pressure has been slow and disjointed. In recent... »


Jay Robotix trains students in robotics technology »

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