Is Facebook worth the spends?

Chetna Mehra

Facebook or no? That’s the big question marketers are grappling with, especially when the so... »

Ethnic route to branding

S Ramesh Kumar

India is a land of cultural heritage. While lifestyles and consumer preferences are seem... »

Reading between the lines

Watch your words! Guruji, a maker of fruit drink concentrates, is among the
several brands that advertises safety messages on the Mumbai rail network. -

Prasad Sangameshwaran

It’s a public service campaign that could go by without attracting a second glance. But when... »

Shopping in London

Shopping Unlimited London has much to offer shoppers, and Oxford Circus is the centre of it all!

Harish Bhat

I was visiting London earlier this month. It was a nice time of the year to be in one of... »
vitamin c

The miles to go


I am sure most of us have heard people talk about redeeming their frequent flyer miles towards a... »


What’s your employer brand score?

Richard Mosley

How people feel about their employer brand is increasingly critical to business success... »


What next? Loop Mobile stores across Mumbai city are downing shutters. - SHASHI ASHIWAL
take our case

Caught in a loop

Prasad Sangameshwaran

Madhav Garodia has been a much sought after man in the last few days. Not that he revels... »


Mark Davies, Director, Marketing and Loyalty, Star Alliance

The Star Alliance perspective

Ashwini Phadnis

To further demystify the frequent flier programme, Cat.a.lyst spoke with Mark Davies, Dire... »
In Memoriam

The editor who brought a US president to his knees

KPM Basheer

This Wednesday, The Washington Post reported: “Benjamin C. Bradlee, who presided over The Washington Post newsroom for 26 years and guided The Post’s transformation into on... »

Mobile messaging apps eating into telcos’ SMS revenue

Rajesh Kurup

Usage of the short messaging service (SMS), the most-widely used mobile application across the world, is on the wane in India, thanks to cannibalisation by over-the-top (OTT) applications such as... »

Luxury brands prefer to stay away from e-commerce sites

Cutting edge Being a bridge-to-luxury crystal brand, Swarovski cannot risk being a discounted brand.

Purvita Chatterjee

Even as pure play e-commerce sites bend backwards to offer deep discounts, some brands have been keeping away from the action, refusing to mark down their products. Luxury and bridge-to-l... »

India firmly on the radar for Hyundai

Hot seller The i20 elite has caught the fancy of the market and is a heavy
contributor to Hyundai's sales.

Murali Gopalan

It was at the 1998 Delhi Auto Expo when Hyundai first made known its India intent with the unveiling of the Santro hatchback. This was the year when all eyes at Pragati Maidan were on the Tata... »

Automakers welcome Govt initiative to deregulate diesel

Fuel for thought Lower prices may prompt a revival in the commercial
vehicle industry which has seen its worst slowdown in years.

Our Bureau

Diesel prices have finally been freed which means the auto industry will no longer need to split hairs on the issue of subsidies.Till a couple of years ago, all diesel carmakers were hav... »

Software majors on hiring spree in Sept quarter

Adith Charlie

The last three months have seen a hiring overdrive in the IT services segment, with the big daddies collectively creating almost twice the number of new jobs in the September quarter in com... »

The Star Alliance perspective

Mark Davies, Director, Marketing and Loyalty, Star Alliance

Ashwini Phadnis

To further demystify the frequent flier programme, Cat.a.lyst spoke with Mark Davies, Director, Marketing and Loyalty, Star Alliance, the 27 global airline club. Edited excerpts from an inte... »



Tour operators

Never mind the ticketing portals, it’s still the tour operators travellers prefer when it comes to booking a trip. A survey, Half Time 2014 – New Trends to Tell You Where India’s Consumer is Headed... »

What’s your employer brand score?

Richard Mosley

How people feel about their employer brand is increasingly critical to business success or failure. Whether you’ve defined it or not, you already have an employer brand. The key... »

Language no barrier

Caught in a loop

Smartcity Kochi gets environmental clearance

Nokia beats market expectations in Q3

Wipro falls behind top-tier peers on financials, again 

South Africa’s Strate expands deal with TCS

HCL Tech bags multi-million dollar IT deal from De Beers

Reliance Jio to merge two subsidiaries ahead of launch

‘India has a bright future in software’

Vice-Chairman and Independent
Lead Director, Schneider Electric

Sangeetha Chengappa

Leo Apothekar, Vice-Chairman and Independent Lead Director of Schneider Electric, spent over 20 years with SAP AG, including five years as President and as CEO. Under his tenure, the com... »

Twins benefit – Better looks, more features

GT package The two GTs get door step garnishes, leather-wrapped, flat-bottomed steering wheels with controls for the infotainment system and an aluminium pedal cluster. S MURALIDHAR

S Muralidhar

A couple of months ago, Volkswagen gave its hot hatch – the Polo – a mid-generation facelift. Coinciding with the introduction of the new 1.5-litre TDI diesel engine, VW also managed to give th... »

We see stronger revenue growth during the second half: Wipro CEO

TK Kurien


Wipro, the country’s third-largest software services exporter, posted a revenue growth that matched the lower end of its guidance in the second quarter of this fiscal, making it the weakes... »


The other Italian stallion

Italian racer: Benelli, like Moto Guzzi and Ducati, invested heavily into competition biking, including MotoGP. SHUTTERSTOCK

Our Bureau

It just so happens that some of the biggest names in motorcycling have had their beginnings in other things – Ducati’s founders began with radio components and Suzuki saw its origins in a loom... »

‘The Indian customer cares about design’

Ehab Kaoud, Chief Designer, Ford North America, is responsible for all car exteriors developed in the US, including many global products. Prior to his current role, he led the company’s South Am... »

Philips unveils handset targeting senior citizens

Our Bureau

Philips, which recently re-launched its mobile phones in India, is using its core strength of being a utility company to sell mobile phones – a phone designed for senior citizens is one... »

Prasoon Joshi’s Creative Showcase

Click here to read Prasoon Joshi’s Creative Showcase (PDF) THE BEST PICKE... »

‘Constantly-moving’ advantage

‘Constantly-moving’ advantage

Colgate is today a generic brand? Am I right?New DelhiSwapna, right and wrong.Colgate is surely... »

A thumbs down

Henry Ford - The Hindu Archives

Mahatma Gandhi called upon Indians to boycott British goods during India's struggle for Independence. The Jewish community boycotted Ford products for Henry Ford’s anti-Semitism which found express... »

Knead away

Havells has launched an atta maker called Attamatic. It is equipped with a 500w motor and comes with two speed controls and a two-litre capacity bowl. Price: ₹3,250 onwards »

ZK Meditech Labz develops app for haemoglobin test

Huawei Q3 smartphone shipments jump 26%

Inbox by Gmail, your personal secretary

Wipro Q2 profit up 8%, misses forecast

Let’s the all new Alto K10 

Intex launches Aqua Amaze for Rs 10,690

Ministry of Corporate Affairs clarifies on Google case

BL Ink

My field of work: Somewhere in the Thai countryside. Photo: Siddharth Goel

Location independent

shivya nath

A traveller and writer trades her home and belongings for a life on the road and nowhere to return to »

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