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Pitch perfect What will get consumers rushing to buy your products?
THE HINDU Pitch perfect What will get consumers rushing to buy your products?

Deal-maker, deal-breaker

Promotions, great interpersonal skills and being visible online can affect sales worth $20 billion, a Nielsen study finds »

Things to remember while buying a new car

Avoiding some very basic and common mistakes while buying a car can save you a lot of money in the long run. NAGARA GOPAL Here are some points to remember when shopping for your new car and the unnecessary upgrades that are best avoided »

Rolling through a kingdom

A motorcycle ride through Bhutan can be an eye-opener! »

Bobby Pawar's Creative Showcase

THE BEST PICKED BY ONE OF THE BEST »

On with the show

Advertising is great fodder for movies and TV shows. Mad Men and The Crazy Ones are two shows set in advertising agencies now on TV. Mad Men is a period series set in New York... »

Features

At the tap of a button

Miele has unveiled a range of built-in home appliances – Generation 6000. It is claimed that the ranges’ new user interface simplifies the use of the machines. Its highlight is the M Touch... »

Features

Viva la Brasil

In the spirit of the FIFA World Cup’14 Coca-Cola has launched a limited-edition can. Priced at ₹25. ... »

Features

Let’s get digital

… sooner or later, advertisers seem to be saying »

Harish Bijoor

question hour



I work in retail and we do bundled promotions. Is this good or bad? Any ideas? MumbaiMohit, bundled offers are good at times, they can get bad or... »

Features

Power to your smartphone!

STK Accessories, a division of the UK-based Santok Group, has launched portable power-chargers called Soap 3-in-1 box and Tube Power Bank. Both are compatible with Apple, Samsung, Sony, HTC, Acer,... »

Ramesh Narayan

Hasty execution

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. ... »

Catalyst

At the tap of a button

Miele has unveiled a range of built-in home appliances – Generation 6000. It is claimed that the ranges’ new user interface simplifies the use of the machines. Its highlight is the M Touch... »

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