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challenger brands

Return of the Pocket Monsters

KTP Radhika

Children growing up in the 2000s were of two kinds: Pokemon fans and Pokemon ig... »

A degree of style

Pradipti Jayaram

If you’re someone who has for long harboured the dream of studying at prestigious universitie... »
Luxury class

Where time is a luxury

Pradipti Jayaram

The reel lives led by Dev Patel’s and Freida Pinto’s characters, Jamal Malik and Latika, in 2... »

Shopping now goes tap-tap

FILE - In this July 13, 2011 file photo, one of the pages of

Annie Mathew

Smartphones today have become an omnipresent tool to make calls, share messages, and con... »
vitamin c

Wills and won’ts of insurance

Govt may amend law for better empowerment To empower consumers, the Gove... »

Catalyst

Symbiotic mix Mom-and-pop stores, the supermarket and the hypermarket will be forced into co-existence in the future
question hour

There’s room for every shop

HARISH BIJOOR

There’s room for every shop

Many retailers are closing down smal... »

Catalyst

ct21_scorpio
addendum

Nothing else will do

RAMESH NARAYAN

I’ve been watching the Scorpio since its debut in 2002. I’ve liked it. I liked the fact that Ana... »

Catalyst

datamine

No holiday for marketers

You can never plan early enough for some things. Take holiday marketing campaigns, globally. Some... »

Catalyst

club catalyst

Break down all those walls!

HARISH BHAT, MEMBER, GROUP EXECUTIVE COUNCIL, TATA SONS

The Berlin Wall fell during this month, 25 years ago. This infamous wall, a symbol of the Cold W... »

Catalyst

scanner

Travel in style

American Tourister has launched a luggage collection called Painter. It comprises totes,... »
datamine

No holiday for marketers

You can never plan early enough for some things. Take holiday marketing campaigns, globally. Some marketers plan for next year’s campaigns even as the current year’s campaigns are still on. Plans g... »
question hour

There’s room for every shop

Symbiotic mix Mom-and-pop stores, the supermarket and the hypermarket will be forced into co-existence in the future

HARISH BIJOOR

There’s room for every shop

Many retailers are closing down small-format stores and concentrating on large-format stores such as hypermarkets. What makes large-form... »
club catalyst

Break down all those walls!

HARISH BHAT, MEMBER, GROUP EXECUTIVE COUNCIL, TATA SONS

The Berlin Wall fell during this month, 25 years ago. This infamous wall, a symbol of the Cold War, had stood stubbornly for nearly three decades. It had divided the city of Berlin into two, kept... »
addendum

Nothing else will do

ct21_scorpio

RAMESH NARAYAN

I’ve been watching the Scorpio since its debut in 2002. I’ve liked it. I liked the fact that Anand Mahindra drove around in one. And I liked the fact that Interface was faithful to the persona it... »
vitamin c

The many challenges of tuning up your car

At your service Auto makers have their work cut out for them

Sravanthi Challapalli

MKL Neni, a Chennai-based academic, is not unhappy with the service his car dealer provides. He acknowledges service has improved vastly compared to a few years ago. What he resents is get... »
brandstand

Brands that bushwhacked

Hindustan Unilever faces off against Procter & Gamble - SHASHI ASHIWAL

Some answers to last week's poser: When hoardings sprouted one night in 2010 in Mumbai advertising a mystery shampoo and claiming that 80 per cent of women said it was better than anything else, Hi... »

Consumer to conned-sumer

Crash crunch SIAM’s quick defence of its member companies is an example of the callous attitude of India Inc towards its customers. (Above) A car is
frontal-crashing during a test at the laboratory of the German motor club ADAC.

Ramesh Jude Thomas

Last week saw the unseemly defence by SIAM (Society of Indian Automobile Manufacturers) of two of their member organisations against the adverse crash test results pronounced by the NCAP (... »
question hour

Up in the air

HARISH BIJOOR

Up in the air

Airlines, in India and the world, keep changing the uniforms of their crew. How does this help? Is there a marketing strategy behind this thought?<... »

The digital revolution beckons

Jones George

The churning out of ever more powerful information and communication devices, programmes and their rapid spread into all aspects of our life, by modern technology, has created a digital ma... »

Devil in the data

Ruth Gordon, Director, Digital Marketing, International Teradata Corp

Prasad Sangameshwaran

With over 20 years of experience in retail and financial services, Ruth Gordon, director, digital marketing, international, at Teradata Corporation has been evangelising the... »

Mark D’Arcy’s Creative Showcase

Best of both classes

Guerrilla warfare

Cola tries a facelift

Diwali at home

Who owns the customer?

Getting personal

It rained patakhas and discounts!

adverb

brandstand

Out with the new!

If it ain’t broke, don’t fix it. Ignoring this, perhaps, has cost companies millions spent on rebranding and redesign decisions. Sometimes, a perceived need for the makeover is proven wrong after... »
scanner

Travel in style

American Tourister has launched a luggage collection called Painter. It comprises totes, handbags, backpacks in soft or hard luggage and travel pillows. Price: Between ₹7,990 and... »

Mark D’Arcy’s Creative Showcase

THE BEST PICKED BY ONE OF THE BEST Since eight were just not enough for Mark (Cat.a.lyst issue dated November 7), here are six more of his most favourite ads. As Chief Creative Officer,... »

adverb

datamine

What lies behind loyalty

Of the several entities Indians do business with, banks have the top vote for being the institutions they are most loyal to. Next come mobile service providers and technology brands. The only other... »
cat.a.lyst conversations

“Agencies will not drive the digital change”

Meeting of minds Gaston Legorburu, Worldwide CCO, Sapient Nitro, and KV ‘Pops’ Sridhar, Chief Creative Officer, Sapient Nitro KYOORIUS DESIGNYATRA 20

A few months ago, KV Sridhar, better known as ‘Pops’ in the advertising business, joined Sapient Nitro, a digital specialist firm that calls itself as an agency for an always-on world, as its c... »
scanner

Masterful strokes

Revlon has launched a ColorStay Skinny™ Liquid Liner, which it claims is an all-day liquid liner with an ultra-fine tip that delivers intensely pigmented colour. It is available in three v... »

Song for the baby

Prasad Sangameshwaran

This Monday, an audience of 50-odd members in a South Mumbai gathering witnessed history in the making. Certainly for the first time in India and probably across the world, a mass media campaig... »

addendum

Clap for a cleaner India

ct14_clean India

RAMESH NARAYAN

When the Prime Minister of India speaks from the ramparts of the Red Fort, one expects him to announce grandiose big-ticket schemes. One was then pleasantly surprised to hear him talk about a clea... »

adverb

Movers and shakers

Hip and Healthy wins the race

360 degree entertainment

Beyond gold and platinum

The pet shop boys

Sagar Mahabaleshwarkar’s Creative Showcase

BL Ink

Mukesh Chhabra (orange t-shirt), who runs a casting agency, has changed his
phone number 22 times

Waiting in the wings

Mohini Chaudhuri

Aram Nagar in Versova is no place of rest, it is home to ‘strugglers’ striving for their big break and indie filmmakers looking for the real deal »

Often, the lack of spare parts is blamed for the delay in customer service. Read on to find out why »

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