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Shape up or ship out

Vincent Digonnet

The Indian advertising business will soon gather for the 10th edition of Goafest. In a two-part series, Vincent Digonnet of global digital agency Razorfish gives the Indian ad and marketing fraternity some points to ponder. »

What sets your bank apart

Raja Amarjeet Bunet

Banks in India need to ensure that service is delivered the way the customers want and not how banks can deliver »
club catalyst

Why less is more

Harish Bhat

The case for minimalist brands is strong and persuasive. Marketers should sit up and take note »
cmo corner

Harnessing consumer contribution

Debabrata Mukherjee, Vice President - Marketing & Commercial, Coca-Cola India and South West Asia

In the marketing space I see two-three things happening. Traditionally a brand manager came up wi... »

Maternal mobile instincts

Prasad Sangameshwaran

The radiation from a mobile phone could affect the child in your womb. A new venture claims to have a solution »

Catalyst

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Personal effects

Saiesta.com has launched its multi-coloured scarves collection.... »

Catalyst

question hour

Making cities inclusive

Harish Bijoor

Making cities inclusive

Cities are brands, and our city brands su... »

Catalyst

New Zealand's Martin Guptill plays a shot against the West Indies in the Cricket World Cup quarterfinal match in Wellington
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Getting into gear

The challenge last week for you was to tell us which cricketers had endorsed cricketing equipment... »

Catalyst

vitamin c

The advantage of complaining in #ashtags

Sravanthi Challapalli

Consumers hope the very public nature of Twitter conversations will yield quicker results »

Catalyst

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Putting internet into insurance

Anisha Motwani

India is on the threshold of a digital revolution. The internet has become an integral p... »

Catalyst

Let there be light

PRASAD SANGAMESHWARAN

Make calls while the sun shines. Solar lamp makers are giving the old adage a new twist »
vitamin c

The advantage of complaining in #ashtags

Sravanthi Challapalli

Consumers hope the very public nature of Twitter conversations will yield quicker results »

Putting internet into insurance

Rawpixel/shutterstock.com

Anisha Motwani

India is on the threshold of a digital revolution. The internet has become an integral part of the changing lifestyle of the country’s urban population. With an increasing number of people... »
datamine

Mobile services taking wing

The launch and use of mobile services provided by airlines is proving to be slower and more complex than expected. Half of the passengers are keen to use their mobiles to get around airports, be id... »
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Personal effects

Saiesta.com has launched its multi-coloured scarves collection. Made of viscose georgette, the reversible scarves have digital prints inspired by different cultures... »

Let there be light

PRASAD SANGAMESHWARAN

Make calls while the sun shines. Solar lamp makers are giving the old adage a new twist »

The year of the #TwitterWorldCup

Aneesh Madani

The tournament has unleashed a blitz of cricket conversation on this social medium »
brandstand

Making a pitch

Batting for brands Virender Sehwag and Graeme Smith endorse SG and Gunn & Moore cricket bats

This week, the mood in cat.a.lyst is all World Cup, and so here’s a question on cricket: Name cricketers who have endorsed cricketing equipment such as bats, balls and other cricket gear. »

Boarding the e-com bus

Harish Bijoor

Boarding the e-com bus

e-commerce is my life. redBus has done wonders. What a lovely idea!Shyamal, absolutely! I do believe you are saying t... »

Coming up with a slick strategy

Personal connect: Fans’ pictures and videos are displayed on LED screens surrounding the stadiums

Soma Ghosh

Castrol’s role in the World Cup is playing out in the digital sphere, where its new and young customers are »
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A Pitcher for you

Boat has introduced a fashionable Bluetooth speaker - Pitcher. It comes with more than 10-hour battery back-up. The designer speaker has speakerphone with mic, says the company, and is ava... »

Time to bat for other sports

Why the world needs these 8 innovations

Ageless branding

Marketing consultant

Dew diligence

Raising a digital toast

How real value can breed better loyalty

Vipul Thakkar’s Creative Showcase

adverb

question hour

Making cities inclusive

Harish Bijoor

Making cities inclusive

Cities are brands, and our city brands suffer from intolerance. What’s ahead? An eventual collapse?LudhianaNi... »
brandstand

Getting into gear

New Zealand's Martin Guptill plays a shot against the West Indies in the Cricket World Cup quarterfinal match in Wellington

The challenge last week for you was to tell us which cricketers had endorsed cricketing equipment such as bats, balls and other cricket gear. There are plenty, besides Virender Sehwag and Graeme Sm... »
addendum

Selfless selfie

Ramesh Narayan

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irreverent yet never malicious look at some of the new or recent advertisements and comments on them. »

adverb

Advertisers bowled over

Vinit Karnik

Cyberspace and cricket offer a big opportunity to grab eyeballs »

A different ball game

Core fitness Reebok’s fitness concept store in Chennai

Somdeb Basu

This World Cup, Reebok is honing its marketing focus to establish itself as a premium fitness brand »
addendum

Grab the opportunity

Ramesh Narayan

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. <... »

Banking on a Cricket + approach

Salil Kapoor

The World Cup extravaganza is on in full swing. The Cricket World Cup is an ideal opportunity for various brands, TV manufacturers and direct-to-home (DTH) operators to engage with their c... »

The Big Fat Indian Cricket Festival

Owner of Kolkata Knight Riders Shah Rukh Khan and Manish Pandey dancing after their team's victory over Kings XI Punjab

Neeraj Vyas

Why Pepsi IPL will continue to hold its own and not fatigue viewers »

adverb

The resurgence of the storyteller

Drink in her hand, toes in the sand

What’s your moonshot ?

‘Take brand experience into digital space’

Getting it right

Early bird gets a live audience

Catalyst

datamine

Mobile services taking wing

The launch and use of mobile services provided by airlines is proving to be slower and more compl... »

Catalyst

addendum

Selfless selfie

Ramesh Narayan

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irrevere... »

BL Ink

Clear cut: Rishi Kapoor is admittedly hurt but won’t withdraw his comments on the beef ban
film fatale

Living out loud

anna mm vetticad

Rishi Kapoor is taking social media by storm, commenting on contentious issues and refusing to be silenced by trolls, in a manner uncharacteristic of mainstream Bollywood »

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