A taste of Asian hospitality: A rendered image of Lebua Hotel,
The charge of the Asian brigade
In Europe and North America, there's hardly any more room to grow. So, it is battleground Asia today as hotel brands continue their relentless expansion into the region dubbed as the most lucra... »
“Growing supply in the right possible way”
For global hospitality chain Starwood Hotels, India is fast inching its way to being its top market. Frits van Paasschen, President and Chief Executive Officer, Starwood Hotels and Resorts,... »
A show that builds social capital
Call it the Satyamev Jayate effect. In the last fortnight, all programming and marketing gurus in the world of television must have been bequeathed some pearls of wisdom on attracti... »
Miele's recipe for growth
Starting off from a butter churn, German company Miele has come to position itself as a luxury appliances brand away from home. »
Cold drinks, hot markets
After years, Thums Up has changed its brand endorser. Akshay Kumar is out. What's your take on this? Why the change?
- Smiju N. Thomas, Kottayam
Smiju, every brand... »
BrandLine
Act up
AgroTech Foods has launched a new line of ready-to-eat (RTE) Act II popcorn in four flavours: Spicy Pudina, Fundoo Masala, Tomato Chilly and Cheese Masala, priced at Rs 5 for a 10 gm pack. The new... »
BrandLine
Getting on to the fast lane
Aapki jeet hamaari jeet hai (your win is our win), says Mahendra Singh Dhoni. Don't worry… Not to his cricketing counterparts from around the world, but to a motley bunch made up of a t... »
BrandLine
More than functional
IPL 5 is just about to conclude and one must confess that despite the commitment towards Cool Hunt (our probe into the attitudes and dispositions of 14-24 year olds), it was difficult meeting the... »
Act up
AgroTech Foods has launched a new line of ready-to-eat (RTE) Act II popcorn in four flavours: Spicy Pudina, Fundoo Masala, Tomato Chilly and Cheese Masala, priced at Rs 5 for a 10 gm pack. The new... »
Getting on to the fast lane
Aapki jeet hamaari jeet hai (your win is our win), says Mahendra Singh Dhoni. Don't worry… Not to his cricketing counterparts from around the world, but to a motley bunch made up of a t... »
With the customer in focus
Vaishali James originally took up an assignment with Servion Global Solutions to help with event management. Fifteen years later, she is still there – as head of Marketing, having accumulated e... »
Is it love, actually?
Every brand makes an attempt to relate to its target segment on the presumption that connecting with customers would provide a sustainable relationship with them. There are two bas... »
Steeling itself for the big show
Love it or hate it, the ArcelorMittal Orbit, the 114.5-metre-high asymmetric steel tower in London's Olympic Park, designed by India-born sculptor Anish Kapoor and Sri Lanka-born designer Cecil... »
Feeding the collector's frenzy
Man of the moment, flavour of the season or man for all seasons, call him what you will, Sachin Tendulkar is the toast of millions. Ever since he achieved his hundredth hundred, companies whose bra... »
Slash and burn
In mathematics, there is a concept called inverse functions. It describes the behaviour of two (or more) linked variables. A change in one makes the other(s) move in the opposite d... »
Scanner
Fan club
Usha Shriram's Eurolex has launched a new range of designer fans. With intricately carved blades, these fans come packed with decorative ring on the motor as well as the c... »
No easy landings in India
Like all European airlines, Air France-KLM, which, thanks to its merger in 2004 became one of the largest carriers in the continent, has been wooing India assiduously of late... »
Putting an ‘e' in rural
What's the single biggest trend for rural markets in the future? One is tired of hearing about the Project Shaktis, e-choupals and stuff like that for the last twenty years.
- R... »
Giving retail another go
‘Fund-raising the toughest thing ever'
Brands and the Olympic Games
Of a cute kid and a grumpy old man
Pleasant shave
The donkey's dilemma
Jingles on the highway
‘A liquid idea can go anywhere’
More than functional
IPL 5 is just about to conclude and one must confess that despite the commitment towards Cool Hunt (our probe into the attitudes and dispositions of 14-24 year olds), it was difficult meeting the... »
Taking a shine to platinum?
It's been ten years since platinum was introduced to Indian women as something they could wear around their necks or on their hands.But have Indian women discovered platinum yet? Or is i... »
Of fans and celebrities
I used to live in Bombay, as that exciting city was called in the late Seventies in my bachelor days, and the star that people died for was Rajesh Khanna, whose famous hairstyle, ‘guru' sh... »
Different strokes
Pergo has launched a new range of laminate flooring developed through a new design concept called TotalDesign. A series of eight artistic floors with motifs such as giant fingerprints in b... »
The X factor for Jaguar
The Jaguar is roaring again. And it is design that is leading to the resurgence of the marquee brand, according to Adrian Hallmark, Global Brand Director of Jaguar. “We are placed number one... »
KLM gets flighty and flirty
The oldest European airline is getting young and adventurous. Space journeys. Wacky social media initiatives. Crazy bets. Dutch carrier KLM is certainly livening up the skies these... »
Uncle Sam's sales pitch
On May Day, people in Canada, the UK and Japan woke up to an unusual campaign — big brother America was frantically trying to grab their attention. The message flashing on television screen... »
They who boldly reach for the innovative
Observing and attempting to study the attitudes and dispositions of the cool folks (people in the age group 14-34 years) has taken us on an amazing journey. Interestingly, this exercise reminds us... »
Here's looking at you, handsome!
Twenty-eight-year-old Aditya Goenka, who works at HDFC Bank in Kolkata, visits a salon every month. No, it is not for a mere hair cut or for trimming his beard. Goenka gets a pedic... »
Pass me the fruit salts
Consumer products giant Glaxo SmithKline Consumer Healthcare (GSKCH) appears to have a bee in its bonnet about colas. Its flagship beverage brand Horlicks already outsells both Pepsico's Pepsi... »
Doing the simple things well
Cricket ain't the only gal in town
Faster, Higher, Stronger
Lessons from London
Shopping is instant nirvana
People are the first media: Tim Love
Indulgence over 25 years
Desi boys of telecom manufacturing
Indian telecom gear manufacturers are betting on 4G to take on the MNC big boys on home turf »
FDC net dips to Rs 28.56-cr in Q4
Telecom Commission asks TRAI for analysis on 2G pricing
Mangement Institute inaugurated in Bengal