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The Vortex ATMs that use solar power and help banks expand their reach in non-urban areas.
The Vortex ATMs that use solar power and help banks expand their reach in non-urban areas.

Is marketing guilty of ignoring the poor?

Ramendra Singh

There may well be a pot of gold at the bottom of the pyramid »

Business as a force for good

In the fast lane Highways spur development and progress. The rural and the modern face off on NH5, near Visakhapatnam

Prasad Sangameshwaran

How does it spur people to invest in progress? »
CMO Corner

From building brands to building relationships

Ronita Mitra

Ronita Mitra

Customers today are connected like never before. Nearly 75 per cent of new users and more than ha... »

Data, data, all around

Discovering insights Pool resources to work the data into ideas that work SHUTTERSTOCK.COM/MAKSIM KABAKOU

Prasad Sangameshwaran

Identifying that your organisation has been struck by the DRIP syndrome is half the battle won »

The modern-day prophet

David Shingy

Prasad Sangameshwaran

Are you going to have fewer friends on social media? Will India get the confidence to create for its own population rather than serve the world? A digital messiah looks at the crystal ball to make some predictions »

Catalyst

vitamin c

Smart tips to make that phone go further

Did you know charging your phone in airplane mode does the job faster? »

Catalyst

The cool quotient Brands like Harley Davidson inspire fanatical fandom. PV SIVAKUMAR
Club catalyst

The elusive secrets of cool brands

HARISH BHAT

What makes some brands so cool, hot and desirable? »

Catalyst

question hour

When e-commerce turns mobile

Harish Bijoor

When e-commerce turns mobile

E-commerce sites are going totally m... »

datamine

To read datamine click here ... »

adverb

GULLU SEN

addendum

Home sweet loan

SRAVANTHI CHALLAPALLI

I chanced upon the ad for L&T Finance Home Loans on TV and it brought a grin to my face. The triumph of the protagonist when he announces at home that he’s found the right apartment wi... »
vitamin c

Smart tips to make that phone go further

Did you know charging your phone in airplane mode does the job faster? »
challenger brand

Making space for itself

TEAM CATALYST

Brands challenging the status quo can pick up a lesson or two from the IAA-India Chapter »
addendum

Cool compulsion

SRAVANTHI CHALLAPALLI

How often have you left home early to go sit in your air-conditioned office, or left office late so that you could enjoy the cooling for a little while longer? Blue Star seems to have tapped into... »

Made for war

Did you know that M&Ms owe their existence to the Spanish Civil War? During World War II, Hugo Boss chiefly produced uniforms for the German armed forces and the Waffen-SS, the armed wing of t... »

adverb

GULLU SEN

Putting you firmly in the picture

On the same page An ad embeds a microsite for Levi’s on a website, and the switch takes you to more information

Sravanthi Challapalli

A new solution promises to give you more bang for your buck »

Caveat emptor … the vendor is invisible!

Carsten Reisinger/shutterstock.com

Shanker Gopalkrishnan

Here are measures the Government can take to ensure consumers aren’t taken for a ride »

The case for a Chief Marketing Technologist

Drip, drip, drip

Selling the printed word

Addendum

Virtual reality campaign to promote Avengers

CMOs need to think like business heads

Putting the bank into the mobile phone

On a proactive path to healthcare

Scanner

A hue for every need

Street Wear Color Rich has launched five new combination packs with nail enamels for various occasions. The ‘Bridesmaids’ pack includes shades of pink and deep wine, and ‘Color Play’ pack... »

Battle-ready

The 1967 Willys Kaiser Jeep

Last week, we asked you to tell us which brands were originally made for military/war use. Here are some: In 1940, the US Army invited automakers to make a light reconnaissance vehicle to replace i... »
question hour

When e-commerce turns mobile

Harish Bijoor

When e-commerce turns mobile

E-commerce sites are going totally mobile. Why? What’s the logic?KolkataMrinmoyee, as the days go by, ec... »
Club catalyst

The elusive secrets of cool brands

The cool quotient Brands like Harley Davidson inspire fanatical fandom. PV SIVAKUMAR

HARISH BHAT

What makes some brands so cool, hot and desirable? »
Scanner

Summer cooling

Godrej Appliances has launched the NXW fridge which allows users to customise their refrigerator the way they want by storing food in three flexible temperature zones: Chiller (-1 to 3°C), Fridge... »

Datamine

Click here to read Datamine ... »
CMO Corner

Staying relevant, top-of-mind amidst vast choices the challenge

Bidisha Nagaraj, Group President, Marketing, Coffee Day

Sravanthi Challapalli

Bidisha Nagaraj, Group President, Marketing, Coffee Day »

Get social to protect your brand

HARISH BIJOOR

Get social to protect your brandWhat is social media all about?Melvyn LoboMelvyn, all of us are trying to understand it hard and deep.Today, it is a medium where... »

Building deeper bonds in a digital world

Youngsters enjoying at a party marking the Friendship Day at a city hotel in Jaipur. (file photo)

Ragini Sabnavis

The connected-yet-not nature of today’s friends and friendship is the basis for brands to shape consumer engagement strategy »

How to handle data deluge

Makrand Jadhav

As most industries wake up to the digital age, data deluge becomes a natural consequence. How does one manage it effectively? What are the key elements to make data productive and realise its valu... »

It’s all about finding the truth, sharing it

scanner

Why they zap that app

Mantras for rural marketing

Sustainable brands selling the most: Unilever

adverb

The call of the wild

BL Ink

Going easy A still from the episode Dodu

The road to Malgudi

Zac O'Yeah

A quest for RK Narayan’s fictional town — replete with old-world charm and character — leads to many interesting twists and turns, stories and discoveries »

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