The Hindu
India’s restaurant revolution
Did you know that in some parts of Singapore and Thailand apartments do not even include a basic cooking facility? So ubiquitous are affordable eating outlets that consumers use the space mean... »
Taking on deep pockets
Kedar Rajadnye of Piramal Enterprises’ Consumer Products Division on the challenges of working in the pharma business at a time when FMCG companies are making inroads into the business of well being. »
The Chinese are buying!
China is not just manufacturing some of the world’s biggest brands, it’s also buying some of them. »
Struggling for credibility
The Bengali New Year (April 14) saw a regional channel featuring a host of celebrities in tears. From anchors to crew members all were disconsolate. The owner – Sudipta Sen, chairman and managing... »
Knowing your customers
I appreciate that it is important to know customers. But how important is it really? Also, what methods would you recommend for me to use on my own?
_ Sumana Nayak, Bangalore»
Bournvita prepares to win
Tayyari Jeet Ki (preparing to win) has been the theme of Bournvita’s campaign since 2011. Two years on, the heritage brand believes it is ready to challenge Glaxo SmithKline Consumer Health... »
Tune in
Portronics, which sells portable and digital devices, has launched its new version of its wireless stereo Bluetooth speaker, Pure Sound BT. It is Bluetooth-activated, plays music through Aux, USB... »
Are we like this only?
They are all over the place - on a hoarding, on the telly, on the radio, in the newspaper - ads caustically caricaturing South Indians, harping on their idiosyncrasies, mocking their mannerisms, t... »
Shame and scandal in the family
It was about 6 p.m. one balmy evening in Mumbai in 1998 and I was leaving my office in Nariman Point to attend the Triple A awards function organised by the Advertising Agencies Association of Ind... »
Of hot breakfasts and dust jackets
Kellogg’s learnt the hard way. In its initial ads in India, Kellogg’s showed that Indian breakfasts were unhealthy.
This hurt the sentiment of typical Indian mothers who had been serving... »
‘The distinctness of our brands works well for us’
It’s a big day for Dilip Puri. Starwood Hotels and Resorts, of which he’s the Managing Director India and Regional Vice-President, South Asia, has opened yet another hotel – this one a W... »
Delhi fix
LetterNote, a brand of stationery and other products, has launched its new collection, the ‘Delhi Icons’, represented by Chandni Chowk, Durga Puja pandals at CR Park, bargains at Sarojini... »
It’s still a big draw
The Indian Premier League might be a huge jumble of brands and an expensive proposition for sponsors. But as the T20 cricket league continues into its sixth season, brands are still betting b... »
Set your smiley dinosaur free!
The frailty of endorsements
Metals, masti and a timely reminder
Still negotiating the Indian Terrain
Flour power
Tying them up in nots
There’smuch dough in
Directly in the mix
The march of the Zoozoos
The adorable Zoozoos are back this season, and this time, they have arrived in hordes. The new avatar, an entire army of egg-shaped heads and pot bellies, is on a mission to entice first-time data... »
Say cheese
Parag Milk Foods has launched Cheese Spreads Tub. It will be available in six flavours – Fresh Garlic, Tangy Jalapeno, Smoked Paprika, Four Pepper, Plain Cheese and Olives & Herbs. The new spr... »
Advertising peeks out of the closet
Gay and lesbian themes have been taboo in Indian advertising. I think this is because marketers run scared of even approaching this sensitive area. Some of them recall the violent protests that me... »
Hooray, hooray, let us market holidays
The holiday season is finally here. Schools have closed for the summer vacations. Now, everyone seems to be headed for the annual break. Some of my friends have booked cruises towards Singapore. A... »
Getting a buzz from a vroom
New-look interiors, a sporty feel, new colours, some special features, an extra name, all limited to a few pieces - whether it’s Maruti Suzuki, the largest passenger car manufacturer, or any other... »
In India, it’s small beer
Beer seems to be on the upswing in India. Are we becoming a beer-guzzling nation quietly?
_ Romesh P. Thakur, Delhi
Romesh, summer is really here for sure.... »
Summer coolers
Rasna has launched four new varieties of Fruit Fun, a powder drink. The new flavours are Alphonso Mango, American Pineapple, Nagpur Orange, Shikanji Nimbupani and Kalakhatta. A 12-glass pack costs... »
Dell’s makeover moves
When Ravi Bharadwaj, the executive director of marketing for personal computer major Dell India, visited customers, he would come back surprised. His customers increasingly voiced one thing –... »
Finding its feet
Apparel has always dominated the world of fashion but it is footwear that completes the look. At the recently concluded India Fashion Forum there was a special session on the India Shoes a... »
‘Indians a walking lesson for Western world’
An electrical engineer and an MBA, Gunjan Ghai, Vice-President (Marketing & E-Commerce) at Tata AIG General Insurance has experience of 14 years in diverse sectors ranging from consumer good... »
Be orange-bright
IT’s a question of branding
A red hot season for marketers
Living in the lap of luxury
Travel and the Indian perspective
Put thought before trash
Sit back
Investment World
Index Outlook: Bulls wrest advantage
Pivotals: Reliance Industries (Rs 834.4)
Query Corner: ICICI Bank nearing resistance zone
FT India Life Stage Fund of Funds – 40s Plan: INVEST
Investment Focus: Coromandel International offers opportunity
Stock Strategy: Consider long strangle in Reliance Industries
More investors now from smaller cities
Why inflation is cooling off
eWorld
A shoutout to the smartwatch!
When people say we have adapted to new technology, I wonder if they’re saying it right. It is more like we have been invaded by technology and were more than happy to lose the battle. Any why not!... »
Gadgets should be used for their utilitarian value
Vibing the desktop
My children nicknamed me "Cellphone Baba
'iBooks have saved me from late-onset scoliosis'
Switching to smarter surroundings
Simplifying selling
I dream of owning a machine that can read people’s mind: Alok Bharadwaj
Being able to do things online is the biggest use of technology: Gaurav Aggarwal
