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Clean up act : School students get into the spirit of the movement -
U SUBRAMANYAM
Clean up act : School students get into the spirit of the movement - U SUBRAMANYAM

A clean sweep

Prasad Sangameshwaran

You could call Umang Srivastava, Joint Managing Director, Bonita, an opportunist. The company... »

A detox for India

Prasad Sangameshwaran

When the government launched the Swachh Bharat Abhiyan on October 2, it was not just the broo... »

What your fridge says about you

Sravanthi Challapalli

It seems people have strong opinions about refrigerators or their roles in their lives. Be it... »

Porsche Spice

Our Bureau

Car companies manufacturing race cars take the adage ‘Race on Sunday, sell on Monday’ quite s... »
design matters

When heels can Clic

Sravanthi Challapalli

It’s a two-in-one. Actually, it can be more than that if you’re willing to spend the money. S... »

Catalyst

Oh oh! Time to bring out the cold, hard cash!
Vitamin C

Having your credit and eating it too?

Sravanthi Challapalli

Recently, we ate out at two restaurants in close succession, and on both occasions, the credi... »

Catalyst

datamine

Indian retail market

This is the final instalment in the series of snapshots on the Indian retail market as seen in t... »

Catalyst

brandstand

When brands laughed at themselves

The ability to laugh at ourselves or admit to a shortcoming is considered a gift. It has worked f... »

Catalyst

Sleep tight

Serta has launched the Cool Action Gel-Infused Visco Pillow. It comes in two variants, Mirth and... »
Vitamin C

Having your credit and eating it too?

Oh oh! Time to bring out the cold, hard cash!

Sravanthi Challapalli

Recently, we ate out at two restaurants in close succession, and on both occasions, the credit card machine failed and we were forced to pay cash. One bill was for a smaller amount while the ot... »

adverb

question hour

flipkart #facepalm

Kudos! Flipkart’s Bansal’s apology was the right move

Harish Bijoor

flipkart #facepalm

What do you make of the Flipkart fiasco and the subsequent apology?HyderabadRevathi, Flipkart bit more than it cou... »

Sleep tight

Serta has launched the Cool Action Gel-Infused Visco Pillow. It comes in two variants, Mirth and Crest, which it claims are designed to feel like the traditional memory foam. Price: Between ₹9,000... »

Prasanna Sankhe’s Creative Showcase

The best picked by the best »

adverb

datamine

Connected and accessorised

cat.a.lyst continues a series of snapshots on the retail market, as revealed in the India Retail Report 2015. Total size of retail category: ₹43,243 crore Share of modern retai... »
Vitamin C

The real cost of low-cost fares

ct10_dipankar

Ashwini Phadnis

All of us have been tempted by the low fares that airlines keep offering. A ticket for a mere ₹100 does sound tempting and a ₹1 ticket sounds even better. Many of us have also used such low far... »

club catalyst

The shifting sands of trust

HARISH BHAT

All marketers worth their salt know that the consumer’s trust in their brands is the single most important determinant of long-term success. The simple and timeless truth which every elementary ma... »

The #BigBillionDay that wasn’t

Failed to click Flipkart’s biggest sale, with discounts in 70 categories and a dedicated field staff of 10,000 to process orders, did not get it right. V SUDERSHAN

Flipkart has apologised for the debacle that its #BigBillion Day (October 6, 2014) sale turned out to be. Initially, it tried to put on a brave face by declaring that it sold stuff... »

Watch the glow

Who’s nervous?

No more a flight risk

The detail in India's retail

Brand for the buck, or not

Well-oiled strategy

Vipin Dhyani’s Creative Showcase

The quality of luxury Omega in India

datamine

Indian retail market

This is the final instalment in the series of snapshots on the Indian retail market as seen in the India Retail Report 2015 Pharmacy Total size of retail category: ₹1,05,5... »
brandstand

The art of self-deprecation

ct17_internet explorer

Name some brands that make fun of themselves in their advertising, we asked. We gave you a few examples, of Volkswagen and Avis. There are more examples of such ads by those companies themselves. T... »
club catalyst

Is your wearable usable?

Ray Velez

When Apple’s CEO Tim Cook unveiled the much-awaited Apple Watch, hailing it as the company’s most “personal device” to date, I couldn’t help but think that’s only partially true. Unlike iPhones, t... »
addendum

Bend it with HP

Ramesh Narayan

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. <... »

Prathap Suthan’s Creative Showcase

Click here to read Prathap Suthan’s Creative Showcase (PDF) In a ca... »
design matters

Look under the hood

Are you introverted, or do you feel exposed in open spaces? If you function better in more private areas, there may be a solution now. Steelcase Inc has launched a two-seater linear lounge seating... »
question hour

Is brand-consciousness among youngsters going berserk?

HARISH BIJOOR



Is brand-consciousness among youngsters going berserk? Is it a healthy trend?KolkataMohita, I do believe the craze for brands is just about... »
brandstand

When brands laughed at themselves

The ability to laugh at ourselves or admit to a shortcoming is considered a gift. It has worked for brands that have used this as an advertising strategy. Can you think of brands that have laughed... »
Scanner

Wipe clean

Wipe clean AllClean has launched a range of wipes to clean spectacles and touch screen surfaces. It is available in five colours. Price: ₹105 Read my lips Revlon has lau... »

A mall called Lulu

Hyper about shopping? There’s 25 lakh sq ft to shop in at Lulu Mall

Parimala S Rao

“Amma, can we whatsapp the photo to Pramod in Dubai?” asks the youngster excitedly, after his mum has taken a picture of him in front of a towering grey-and-yellow model of a Transformer. »

Shop when they drop

In the game of brick and mouse …

adverb

Fashionably yours

From ice to rice

Consumers and the need for speed

How yours can be the next Ice Bucket Challenge

Catalyst

ct17_internet explorer
brandstand

The art of self-deprecation

Name some brands that make fun of themselves in their advertising, we asked. We gave you a few ex... »

Catalyst

Kudos! Flipkart’s Bansal’s apology was the right move
question hour

flipkart #facepalm

Harish Bijoor

flipkart #facepalm

What do you make of the Flipkart fiasco and th... »

Catalyst

addendum

Bend it with HP

Ramesh Narayan

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irrevere... »

BL Ink

My field of work: Somewhere in the Thai countryside. Photo: Siddharth Goel

Location independent

shivya nath

A traveller and writer trades her home and belongings for a life on the road and nowhere to return to »

Often, the lack of spare parts is blamed for the delay in customer service. Read on to find out why »

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