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The season of opportunism

Devangshu Dutta

Two trends that stand out in my mind, having examined over two-and-a-half decades in the... »

It rained patakhas and discounts!

Anisha Motwani

The festival of Diwali not only lights up homes with lamps but also illuminates retailer... »
club catalyst

How to become a quality brand

ATUL TULI

Apple, Google and Coca Cola. Three very different brands but united by one important factor: the... »
vitamin c

Why customer service sucks in India

Ankur Singla

To put it bluntly, customer service in India is a joke. I started Akosha when I had a pr... »
addendum

Small gift, big winner

RAMESH NARAYAN

A young man suitably dressed up for Diwali looks at the little gift he has bough... »

Catalyst

A poster in South Mumbai displays the boycott of Israeli and Amerian products to
protest the killings in Gaza.
brand stand

Brands on the blacklist

Last week, we asked you to name brands which have faced boycotts. For many brands, the boycotts a... »

Catalyst

datamine

The marketer’s rural superhero

Shed the old and preconceived notions of the rural consumer being rustic, unsophisticated and som... »

Catalyst

With an eye on the future Sales of gold coins were good this festival season ARUNANGSU ROY CHOWDHURY

The optimism is cautious

Deepika Tewari

Compared to the previous two seasons, I find that this year, the festival season has bee... »

Catalyst

From dowry to disposables

Rajeev Karwal

The Indian consumer has always been extremely value-conscious. When I started my career... »

Catalyst

They shopped with great gusto

Saurabh Bhatia

Skyrocketing sales figures, innumerable discount offers, long queues in malls, slew of n... »

Catalyst

Not cool The Ice Bucket Challenge moved away from the cause when it became all about being seen
question hour

The trivial melts

HARISH BIJOOR

The trivial melts

The ice-bucket challenge seems to have fizzled... »

Sagar Mahabaleshwarkar’s Creative Showcase

Click here to read Sagar Mahabaleshwarkar’s Creative Showcase (PDF) ... »

They shopped with great gusto

Saurabh Bhatia

Skyrocketing sales figures, innumerable discount offers, long queues in malls, slew of new launches, e-commerce websites crashing due to excessive customer traffic and what not, Diwali 201... »

The optimism is cautious

With an eye on the future Sales of gold coins were good this festival season ARUNANGSU ROY CHOWDHURY

Deepika Tewari

Compared to the previous two seasons, I find that this year, the festival season has been far more celebratory. There were special ads calling on consumers much ahead of the season. The e-... »
datamine

The marketer’s rural superhero

Shed the old and preconceived notions of the rural consumer being rustic, unsophisticated and someone who believes only in cheap products! A survey The Rise of India’s Rural Super Consumer by Niels... »
adverb

adverb

GULLU SEN

The Star Alliance perspective

Mark Davies, Director, Marketing and Loyalty, Star Alliance

Ashwini Phadnis

To further demystify the frequent flier programme, Cat.a.lyst spoke with Mark Davies, Director, Marketing and Loyalty, Star Alliance, the 27 global airline club. Edited excerpts from an inte... »

adverb

datamine

Tour operators

Never mind the ticketing portals, it’s still the tour operators travellers prefer when it comes to booking a trip. A survey, Half Time 2014 – New Trends to Tell You Where India’s Consumer is Headed... »

What’s your employer brand score?

Richard Mosley

How people feel about their employer brand is increasingly critical to business success or failure. Whether you’ve defined it or not, you already have an employer brand. The key... »
addendum

Language no barrier

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them.<... »

Ethnic route to branding

Caught in a loop

Having your credit and eating it too?

Indian retail market

The art of self-deprecation

Is your wearable usable?

Bend it with HP

Prasanna Sankhe’s Creative Showcase

scanner

Scaling peaks

Victorinox Swiss Army has launched three new models of its popular Alpnach collection. The first model features a red flange and nylon strap and the other two models are in black w... »

From dowry to disposables

Rajeev Karwal

The Indian consumer has always been extremely value-conscious. When I started my career in 1984, I was posted in Kanpur, an extremely price-sensitive market in Uttar Pradesh. I was marketi... »
question hour

The trivial melts

Not cool The Ice Bucket Challenge moved away from the cause when it became all about being seen

HARISH BIJOOR

The trivial melts

The ice-bucket challenge seems to have fizzled out. Why? Have you been a part of it?UdhagamandalamRohit, what is no... »
brand stand

Brands on the blacklist

A poster in South Mumbai displays the boycott of Israeli and Amerian products to
protest the killings in Gaza.

Last week, we asked you to name brands which have faced boycotts. For many brands, the boycotts are current and ongoing, in big or small measure. For instance, there are many groups that have calle... »
vitamin c

The miles to go

ASHWINI PHADNIS

I am sure most of us have heard people talk about redeeming their frequent flyer miles towards an upgrade on their next flight or even paying for a part of the ticket by encashing them. While all... »

Prasoon Joshi’s Creative Showcase

Click here to read Prasoon Joshi’s Creative Showcase (PDF) THE BEST PICKE... »

‘Constantly-moving’ advantage

‘Constantly-moving’ advantage

Colgate is today a generic brand? Am I right?New DelhiSwapna, right and wrong.Colgate is surely... »
brandstand

A thumbs down

Henry Ford - The Hindu Archives

Mahatma Gandhi called upon Indians to boycott British goods during India's struggle for Independence. The Jewish community boycotted Ford products for Henry Ford’s anti-Semitism which found express... »

Knead away

Havells has launched an atta maker called Attamatic. It is equipped with a 500w motor and comes with two speed controls and a two-litre capacity bowl. Price: ₹3,250 onwards »

Is Facebook worth the spends?

Chetna Mehra

Facebook or no? That’s the big question marketers are grappling with, especially when the social media platform has registered a decline in the number of new active users compared to last year... »

Reading between the lines

Shopping in London

When heels can Clic

adverb

flipkart #facepalm

Sleep tight

Porsche Spice

Catalyst

adverb

adverb

GULLU SEN

Catalyst

scanner

Scaling peaks

Victorinox Swiss Army has launched three new models of its popular Alpnach colle... »

Catalyst

addendum

Language no barrier

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irr... »

BL Ink

Death by design

veena venugopal

Public conversations about death have always been crowd-pullers. In the last few weeks though, the tone and tenor of these conversations have changed »

Often, the lack of spare parts is blamed for the delay in customer service. Read on to find out why »

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