SEARCH
Tata Group Chairman Cyrus Mistry (in picture) could play more aggressively in sectors where the perceived risk of purchase is high
Tata Group Chairman Cyrus Mistry (in picture) could play more aggressively in sectors where the perceived risk of purchase is high

Are you over-investing in your corporate brand?

Rajeev Batra

There is an obvious imperative today to be as honest and transparent as one can be. And... »

Walking the thin line

Prasad Sangameshwaran

About two weeks ago, Johnnie Walker Blue Label, a major luxury blended Scotch Whisky, hosted... »

What lies ahead for fairness hard sell

SRAVANTHI CHALLAPALLI, PRADIPTI JAYARAM

“But what will ads for fairness products do without insecurity being part of the script?... »
Club catalyst

What’s in a customer’s name?

Name on a cup: Another interesting use of consumers’ names
can be witnessed at many modern branded cafes across India. In the summer of 2013, Coca-Cola ran a unique marketing campaign in the UK. It b... »

Going to town

Plenty of responses this time. Those that have GI tags include Darjeeling Tea, Dharwad Pedha, Nag... »

Catalyst

datamine

Going mobile, like never before

The mobile juggernaut will roll on unhindered and telecom firms can reap many rewards. By 2017, p... »

Catalyst

Been there, Daan that

Prasad Sangameshwaran

Call it the literal case of “giving” a new name. Since 2009, India has been celebrating the J... »

Catalyst

Star on an ascent

Prasad Sangameshwaran

John Sheehy, president, global operations, Starcom MediaVest Group (SMG), believes in giving... »

Catalyst

Scanner

Jam on the go GD Foods Manufacturing Pvt Ltd’s Tops has introdu... »

Catalyst

Question hour

HARISH BIJOOR

What is the net worth of a celebrity brand endorser?MumbaiAnthony... »

Question hour

HARISH BIJOOR

What is the net worth of a celebrity brand endorser?

MumbaiAnthony, the net worth of a celebrity is quite an amalgam of many things. First, there is the fee he/she ch... »

Scanner

Jam on the go GD Foods Manufacturing Pvt Ltd’s Tops has introduced a range of jams in several sizes. It claims it uses the finest hand-picked selection of fruits t... »

Star on an ascent

Prasad Sangameshwaran

John Sheehy, president, global operations, Starcom MediaVest Group (SMG), believes in giving this writer an entire flavour of his media services agency. That’s probably why he begins a walk aro... »

Vis-à-vis …

Ashwini Phadnis

Swati Kapoor was on top of the world when she was able to get an air ticket to Germany through London at a price which was almost ₹7,500 less than what her other travel companions were paying. »

Sharad Haksar’s Creative Showcase

Click here to read Sharad Haksar’s Creative Showcase (PDF) Sh... »

How dare they?

Do you remember the Fair & Lovely air-hostess commercial? Okay, let me tell you the story at the risk of killing the commercial. The commercial is set in a lower-middle-class household. The fa... »

Warming the cockles of your heart

Sravanthi Challapalli

A month ago, this column discussed how customers would relay and discuss a bad experience more vigorously than a positive one. Believing that one should give credit where it’s due, this ti... »

THE END OF INNOCENCE

MEENAKSHI VERMA AMBWANI, PRASAD SANGAMESHWARAN

Earlier this week India’s advertising regulator, Advertising Standards Council of India (ASCI), announced a set of guidelines for the advertising of fairness improvement and skin lightening produc... »
Question hour

Case logic

HARISH BIJOOR

Case logic

How big is the modern luggage market and how does one crack it? Are there opportunities ahead?New DelhiJaspalji,... »
scanner

Ear, ear!

iBall, Bluetooth headset Rust BTH

iBall has launched a Bluetooth headset Rust BTH, in the Gold series. It has an inbuilt microphone and an extra input to make it compatible with devices having a 3.5 mm line-in jack. It has... »

The “it” thing in marketing: Geolocation

adverb

It’s not easy being in the middle

Happy Independents Day

Ad in India

For some freewheeling

The nation wants to know

Independence Day Special creative showcase

datamine

Going mobile, like never before

The mobile juggernaut will roll on unhindered and telecom firms can reap many rewards. By 2017, predicts a study by Google and AT Kearney, the number of mobile Internet users will shoot up to 480 m... »

Been there, Daan that

Prasad Sangameshwaran

Call it the literal case of “giving” a new name. Since 2009, India has been celebrating the Joy of Giving Week, beginning from October 2 (a national holiday on the occasion of Gandhi Jayanti).... »

Addendum

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. <... »

adverb

adverb

Vinod Moolacherry’s Creative Showcase

Click here to read Vinod Moolacherry’s Creative Showcase (PDF) ... »
datamine

Yes, I’ll be available

Are you and your mobile phone joined at the hip even on holiday? If you are Indian, then you must be one of the exceptions. A Hotels.com survey has found that India comes last, with only 20 per cen... »
brandstand

Places give the names

Kancheepuram saris.

Do you know the difference between champagne and sparkling wine? A drink can be called champagne only if it comes from the Champagne region of France. Dig a little deeper, and you will find that t... »
club catalyst

Beyond the consumer’s perspective

Captive audience Mobile shoppers need to be shown only enough and relevant information so that they can make swift purchase decisions

KARTHIK SRINIVASAN, S RAMESH KUMAR

Changing environment, lifestyles, fragmentation of markets and the digital impact on consumerism has created several opportunities for branding and product management. These opportunities may not... »
addendum

Heroism, over the top

RAMESH NARAYAN

Regular readers of this column would recall we commented that many two-wheeler companies were relying on stunts performed by professional riders in their ad films — a fact... »

Making the hotel feel like home

Give India time, and it will build global commercial brands

It’s a zoo out here

Be Indian, Fly Indian

Taking India to the world

Sweet but not short

The call of South Africa

BL Ink

Pelf in the gloom
The lure of officialdom - the white Ambassador, the red beacon, the power. Photo: Monica Tiwari

Kill for the IAS

Nandini Nair, Priyanka Kotamraju

Sunday morning nine lakh candidates will sit for the Civil Services Aptitude Test. Aspirants give years to this exam… this cause. BLink maps their story of hope and inertia »

How will the new ASCI guidelines influence fairness advertising? »

Comments to: web.businessline@thehindu.co.in. Copyright © 2014, The Hindu Business Line.