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David Berman
David Berman

Doing good, by design

Prasad Sangameshwaran

David Berman loves to indulge in drama. He enters the stage carrying a plastic crate full of... »

The risk of being a generic brand

Imitation not flattery When global retailer CostCo started selling Tiffany
rings in its outlets, the New-York based jewellery store Tiffany & Co was
not amused.

Prasad Sangameshwaran

It’s a space that most brand managers aspire for as the gold standard — being seen as a generic... »
brandstand

The brand in the music

Bryan Adams

“Well I don’t look good in no Armani suits/No Gucci shoes - or designer boots …” That’s how Brya... »

Designers are not suppliers or vendors, they create value

Jonathan Ford and Deepali Nair

Jonathan Ford, Founding Creative Partner and Chief Creative Officer London for Pearlfisher, has b... »
question hour

Brands make merry

Come, celebrate with us Festival advertising across the country is easily a ₹1,200-crore industry.

Brands make merry

Festival advertising seems to be big business. »

Catalyst

datamine

Mobile, upwardly

The number of phone launches more than doubled in the first half of 2014 compared with the first... »

Catalyst

Design Corner

The sales machine

Fahrenheit 212 innovated on two sides of the problem to give Samsung’s LCD business a new busine... »

Catalyst

club catalyst

Going for the Big Buy

ANISHA MOTWANI

Et tu Brutus. Do you remember that irresistibly cute girl in the metro you coyly... »

Catalyst

In-car entertainment

In-car entertainment MapmyIndia has launched UHMP 900 and UHMC 901, the universa... »

Features

Addendum

Time to play equity markets?

RAMESH NARAYAN

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irrevere... »

adverb

datamine

Mobile, upwardly

The number of phone launches more than doubled in the first half of 2014 compared with the first half of 2013, according to a study by 91mobiles.com, a gadget research website for mobile phones and... »
Design Corner

The sales machine

Fahrenheit 212 innovated on two sides of the problem to give Samsung’s LCD business a new business opportunity It’s been called the innovator’s paradise by Fortune magazine. But t... »
Addendum

Time to play equity markets?

RAMESH NARAYAN

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. <... »

adverb

Karan Daswani’s Creative Showcase

Click here to read Karan Daswani’s Creative Showcase (PDF) Twenty-nine-... »
datamine

Scorching demand: Which categories were the most sought after in the summer?

The heat was on, and how! The demand for split ACs in Q2 of 2014 was five times higher than Q1 of the same year. Refrigerators were in high demand too, up 32 per cent, says a study on summer trends... »

Bank for the buck

Prasad Sangameshwaran

It was an ad campaign that had crowd-sourcing written all over it. The name of the Pradhan Mantri Jan-Dhan Yojana (PMJDY) came from three corners of the country. Another person designed the log... »

club catalyst

Happy Marketing Teachers’ Day

September is the month we celebrate Teachers’ Day. On September 5, the birthday of Dr Sarvepalli Radhakrishnan, we bow to thank our teachers for everything they have taught us. Dr Radhakrishnan wa... »
scanner

For sore feet

Paramount Surgimed has introduced the OrthoSleep knee wedge pillow which doubles up as a foot-rest too. It is meant to relieve pressure on tired and aching feet by enhancing blood... »

Malvika Mehra’s Creative Showcase

adverb

Clichés actually emerge from the lives of people

Chairway to heaven

No good idea is going to last forever

Up close and personal

Going to town

Question hour

Gaston Legorburu's Creative Showcase

Click here to read Gaston Legorburu's Creative Showcase (PDF) ... »
club catalyst

Going for the Big Buy

ANISHA MOTWANI

Et tu Brutus. Do you remember that irresistibly cute girl in the metro you coyly eyed last week? And that mink coat (animal rights activists, pardon!) you promised to indulge yours... »

In-car entertainment

In-car entertainment MapmyIndia has launched UHMP 900 and UHMC 901, the universal car headrest systems. It offers a DVD player (compatible with all popular formats) and two nine-in... »

The ad agency of 2024

Colour-coded Hakuhodo’s Rice Code campaign was created to put rice back in fashion (The pictures are screen shots from a video on YouTube)

Prasad Sangameshwaran

Hito is a hospital in Japan complete with a decent cafeteria, rooms for patients that look like hotel suites and so on. But the surprise addition is a fireplace that has a dual purpose. According... »

Why can’t you spare me the trouble?

A spare for everything? Vintage car and motorcycle spare parts at an ‘Autojumble’ organised by Heritage Motoring Club of India in New Delhi

Sravanthi Challapalli

I still haven’t forgotten the trauma of having to live without my washing machine for six weeks, and my microwave oven for over two weeks several years ago. I know I have said this on and... »
brandstand

Other battles that made headlines

Last week, we asked you to add to the list of brand battles which made headlines. Here are some more: Audi vs BMW, Mercedes Benz vs Jaguar, Apple vs Samsung, Avis vs Hertz, Sega vs Nintendo, Miller... »
addendum

Close shave

Planning a trip to Goa raises eyebrows at home. There’s something about some places which are associated with fun. You need to look grave and explain you are going for a seminar. And Bangkok raise... »

Made to order: a Hermès sari, Canali bandhgala

Lap of luxury Sooner than later, versions of Fifth Avenue will be mushrooming across the country as India demands bigger, better.

Mishti Bose

Luxury seems to have found a new address in India, with emerging cities and small towns contributing to nearly half of the country’s Ultra HNH (high-net worth household) segment. ... »
question hour

With the new legislation on CSR spends, will we see

Having a heart CSR helps organisations achieve a soft image for themselves. (Above) Employees of Deloitte spend time at an animal shelter as part of the firm's CSR initiatives.

With the new legislation on CSR spends, will we see a lot of spends going behind building brands with CSR funds?New DelhiDevika, I really h... »

Blacklisted? Not any more

Pradipti Jayaram

Rukmani Easwaran, a housewife from New Delhi, is looking to buy a wedding gift for her nephew. She can’t decide between a home theatre system and a wrist watch. After much deliberation, sh... »

The scent of a man

Brand wars

It’s all about ‘money for value’

Gets under one’s skin

Ganesha has six-pack abs

What’s in a customer’s name?

Walking the thin line

BL Ink

FICTION

Unknown banker

Ravi Subramanian

Hari Nadkarni was sweating by the time he reached home. Obesity, cholesterol, diabetes and other... »

Often, the lack of spare parts is blamed for the delay in customer service. Read on to find out why »

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