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Incurably optimistic

Ad agencies must not cut the branch on which they sit, says Ramesh Narayan
The 1980s and 1990s were exciting times for the advertising industry. A host of new agencie... »  

Stop selling yourself short

The future is in safe hands, but advertising agencies should be assertive, says Piyush Pandey
Advertising is in a good place. The future is also in good hands as the younger lot is promising.... »

Hurry up, slowly

The quality of Indian advertising is better than its size, says Sam Balsara
I would describe the current state of the advertising industry in India as ‘good’. Good, in terms... »

Joy, expanded

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irrevere... »

When brands go social

Creativa/shutterstock.com
Those that engage with consumers on a broader platform, rather than merely reiterate their advertising plank, reap rich dividends
If 2012 marked the discovery of the power of social media and social networking, then 20... »

Catalyst

Change management Marketing plans need to build a permanent war room SHUTTERSTOCK.COM/ALPHASPIRIT

The times, they are a-changing

Here’s how you put together a survival guide for a market that’s always work in progress — a permanent WIP
Most of us love predictability — some for the state of comfort it provides and others for the sh... »

Catalyst

Time and a game

Tissot has launched Quickstar football watches. The design is inspired by jersey... »

Catalyst

SHUTTERSTOCK.COM

Neanderthal-style marketing

Read the check list and see if you’re one of those firms
Given the rapid and fundamental shift in consumer behaviour, the pace of technological change an... »

Harish Bijoor

VISAKHAPATNAM, 07/02/2011: Packaged soft drinks and drinking water bottles being sold on the Visakhapatnam RTC Complex premises at prices more than maximum retail price. Photo: C.V. Subrahmanyam

Cola Marketing

Cola, competition, challenges

How have you seen cola marketing p... »

Catalyst

What’s in a name?

A rose by any other name would smell as sweet. Do you think that would be the case with a deodor... »

Catalyst

It’s all about self-expression

Individual and meaningful experiences that reveal a new world are what millennials look for from... »

adverb

It’s all about self-expression

Individual and meaningful experiences that reveal a new world are what millennials look for from travel, says a report by Titan’s Paradox Panel. In its latest report ‘Collective Individualism and w... »

The times, they are a-changing

Change management Marketing plans need to build a permanent war room SHUTTERSTOCK.COM/ALPHASPIRIT Most of us love predictability — some for the state of comfort it provides and others for the sheer passion to build businesses that are robust in a stable environment. Marketers are no exception... »

Designs make the company

Over the past decade, India has become a popular investment destination for global companies, as seen in the tremendous movement in private equity investments and merger and acquisition (M&A)... »

Creative Showcase by Rahul daCunha

Rahul daCunha began his advertising career in 1986 at an agency called Fulcrum, learning the ropes under the tutelage of his mentor Kersy Katrak. There he met his long-time partner Prashant Godbol... »

Bad news travels fast

Telling all Fellow customers love a good bad-service story SHUTTERSTOCK.COM/CAMILO TORRES There are various statistics from several sources about the viral nature of an unhappy customer’s complaint. Notice how true it is that satisfied customers tell just a few, whereas unhappy... »

Product recall

Why recalls are rare here

Product recall is rare in India compared with overseas markets. Does this mean our companies’ products are perfect?»

Giving luxury wheels and wings

If there’s one car whose presence on the roads can stop traffic and draw envious stares anywhere in the world, it’s the iconic Rolls-Royce. Even those least inclined to the world of cars and autom... »

Just Ask

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. <... »

Coming in from the cold

The Indian summer is perfect for most ice-cream makers. With heat rising even at the beginning of the monsoon months, Amul could not have chosen a more perfect time for the launch of Rich Crème... »

Do you have the answers

Advertisers' Quotes

For your eyes only

adverb

The fairness debate isn’t unwarranted

The transforming role of modern marketing

Advertisers' Quotes

Now get rid of that attitude!

Cola Marketing

VISAKHAPATNAM, 07/02/2011: Packaged soft drinks and drinking water bottles being sold on the Visakhapatnam RTC Complex premises at prices more than maximum retail price. Photo: C.V. Subrahmanyam Cola, competition, challenges

How have you seen cola marketing pan out in India over the last few decades?New DelhiSaloni, the mome... »

What’s in a name?

A rose by any other name would smell as sweet. Do you think that would be the case with a deodorant having different names in different regions? Axe, a Unilever product, is known as Lynx in the UK... »

Time and a game

Tissot has launched Quickstar football watches. The design is inspired by jerseys seen on football pitches, representing colours from around the world. The watches in this range al... »

Neanderthal-style marketing

SHUTTERSTOCK.COM Given the rapid and fundamental shift in consumer behaviour, the pace of technological change and the vast availability of consumer data, most of today’s interruption-based, mass-media advertising... »

adverb

Going by the chocolate meter

Mark Esposito (Associate Professor, Grenoble Business School and Harvard Extension School) and Terence Tse (Associate Professor, ESCP Europe London campus) have developed the concept of fast ex... »

3-D marketing

SHUTTERSTOCK.COM/ WAVEBREAKMEDIA Ever since the science of marketing took birth, marketers have had to constantly learn new skills to keep pace with changes in consumer behaviour and the relentless march of technology. Ancient Eg... »

Tune in

iBall has launched a Bluetooth headset called Rust BTH, in its Gold series. Rust comes with an inbuilt mic (allowing voice calls) and an extra input to make it compatible with all... »

The Amma of all brands

State of play Brand Amma is emerging as a force to reckon with

The sambar rice is piping hot, full of three kinds of vegetables and tastes good and fresh. The curd rice is tasty too, and not sour, a feat that many restaurants find hard to manage. The servi... »

Training their web sight

Making an impression Your website can show you at your best (Scenes from Big Rock's TV commercials)

Sanjeeta KK, a Chennai-based food stylist, has been writing a food blog for over five years now. Her photographs attracted local businesses such as high-end food stores which wanted her to styl... »

Football

A creed for the millennials

Full circle

Be a marketing catalyst

We need to become digital listeners

Reaching a milestone

A discovery of insights

Portfolio

THE BIG STORY

Return of the ULIP

Like a phoenix rising from the ashes, ULIPs are all fired up after the recent market rally. But do check the long-term track record too before rushing to buy them
After a barrage of bad news over the years, investors in Unit-Linked Insurance Plans (UL... »

BL Ink

Riya Sarin, 18, who likes to stay busy—spending upto four hours a day at jazz, and ballet classes—saves a rare afternoon for friends and her cat Mr Monkey

How can I be shot in jeans?

From cruises in the Mediterranean to MDMA cakes, nudies on Snapchat to eavesdropping on pilot chatter... BLink spends time with urban, affluent teenagers, and comes away heartened and afraid
Aanya and Dhruv Saluja, all of 16 and 13, have recently returned from a Mediterranean summer cru... »

Here’s how you put together a survival guide for a market that’s always work in progress — a permanent WIP »

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