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It’s IPL season: Kolkata Knight Riders’owners Shah Rukh Khan and Juhi Chawla unveil the new logo. - SHASHI ASHIWAL
It’s IPL season: Kolkata Knight Riders’owners Shah Rukh Khan and Juhi Chawla unveil the new logo. - SHASHI ASHIWAL

IPL pads up for fifth innings

Can IPL-5 put its best foot forward and become a cracker of a contest, on and off the field? »

“We've created a little bit of a mother brand”

The team celebrates taking a wicket in an IPL match last year. _ S. SUBRAMANIUM An upbeat Venky Mysore, CEO, Kolkata Knight Riders, says Shah Rukh Khan is the icing on the cake. »

You want to buy a caaar?

Maruti Suzuki: Appealing to the consumer in a savings-conscious market _ MOHAMMED YOUSUF Often, an ad that seems less imaginative but more direct has a better chance of making an impact than more sophisticated ones. »

Sexy, yes. Smart?

Katrina Kaif launching the Veet skin products (File Photo) - V.V. Krishnan Addendum is a fortnightly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. »

The upgrading consumer

Air conditioners on display at Viveks showroom, Chennai. - Photo : Bijoy Ghosh Consumers make the jump to premium products in durables. »
BrandLine
Sanjay Tripathi, Director-Marketing, Harley-Davidson India

Zen and the art of selling big bikes

For the Harley-Davidson executive, ideas are like the spark plugs of an engine. »
BrandLine
Michael Wolfe, Founder, Bottom Line Analytics and Senior Director, The Worth,
BBDO _ SHASHI ASHIWAL

Leveraging the analytics advantage

Resistance to using analytics in marketing is decreasing, says Michael Wolfe. »
BrandLine
Hot competition: AC brands will again flex their muscle as the battle for market share begins. — BIJOY GHOSH

The quest for cool summer strategies

Air-conditioner makers who were scorched by last summer's fiercely fought battle for consumer share are preparing to face the heat again. »

Zen and the art of selling big bikes

Sanjay Tripathi, Director-Marketing, Harley-Davidson India Sanjay Tripathi is one of those fortunate souls who has managed to marry all his passions with his job. An eager motorcyclist and a rock music buff, he gets to experience both as the Director o... »

Leveraging the analytics advantage

Michael Wolfe, Founder, Bottom Line Analytics and Senior Director, The Worth,
BBDO _ SHASHI ASHIWAL

Social media is ‘word of mouth on steroids' but cannot replace mass media, notes analytics veteran Dr Michael WolfeBetween 2007 and 2009, Starbucks fell upon hard times. The economic rec... »

The quest for cool summer strategies

Hot competition: AC brands will again flex their muscle as the battle for market share begins. — BIJOY GHOSH

It promises to be yet another scorching summer battle this year in the air-conditioning segment.On the one hand, Korean majors LG and Samsung which were forced to be on the defensive las... »

Twist in time

Timex Helix Twisted Watch Timex has launched Twisted in the Helix collection. The long watch strap can be wrapped around the wrist with a ‘twist'. Prices range from Rs 1,895 to Rs 1,995. It is available in Timex Ti... »

The window is still open

A split vote: Most manufacturers are not turning their back on the window AC just yet. — BIJOY GHOSH

Will the market for window ACs die down soon? It's a split verdict. Some players say it may happen over five years, some say it will take much longer. And there are some who believe the windo... »

Facebook and the economics of a public good

In the 18th century, when the South Sea bubble was inflating, one company raised money through a prospectus that said “the purpose of which investment, me hearties, will be reveal'd in the... »

Selling India to Indians

Tour circuit: Chhattisgarh shows off its tribal riches It's that time of the year. The smell of anxiety over exams hangs in the air and the prospect of a great holiday after them dances like a shimmering mirage in every advertisement that tour... »

Waiting to strike gold

Clicks and carats: Shopping online for jewellery is gathering steam. _ K. MURALI KUMAR

One piece of jewellery is sold every three minutes online on eBay India. Just three months ago, it was one every four minutes.This rising velocity of transaction, as Deepa Thomas, Head... »

Inspiring a rebirth

Addendum is a fortnightly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. »

A brand called Narendra Modi

Running a tight ship: Despite Godhra, Narendra Modi is acknowledged to be a good administrator. I am normally not a diffident writer, it is only my readers who tend to be cautious lest they get mired in my confusion, but when I do write or attempt to write about political leaders, I... »

Reliance's retail researches

The Swiss confection

Out in the air

A play of contrasts

Kochi's big date with art

Driven by design

When brands change colours

Leading by segmentation

Mask it out

ct Mary Kay has launched TimeWise Moisture Renewing Gel Mask to nourish skin whose moisture has been depleted during the day. It is meant to work overnight to plump skin from within. It also... »

Moving up the value chain

It's not just the consumer durables category. Marketers across various categories – from auto to fast-moving consumer goods to mobile phones are reporting the same trend – the growing preferenc... »

Wanted: sensitivity, privacy

Yuvraj Singh. - Photo : K . Bhagya Prakash . With Yuvraj Singh ill, do you believe the entire to-do in terms of the public discussion, dissemination and debate on his health condition is justifiable? Also, Birla Sun Life Insurance is usin... »

Singing different tunes

Tuning in: The cool folk keep their options wide open when it comes to musical choices as well. It could range from film music at one end of the spectrum to ghazals/retro/sufi at the other end. — K. Murali Kumar Every time we step out to cool hunt, we discover myth-breaking stuff. As we set out to map the aspirations, dispositions and attitude of the ‘cool folks' (people in the age-bracket of 14-3... »

Bengal dribbles, hopes to net big bucks

Argentina’s Lionel Messi in action against Venezuela at the Salt Lake Stadium in
Kolkata. It just might be Indian football's Kerry Packer moment. Just like the Australian media moghul added colour and drama to cricket, revolutionising its format, will West Bengal's Premier League Socce... »

The psychology of brand colours

Colours of choice: Black can connote exclusivity and sophisitication,
like Mont Blanc. In a previous column, I had briefly discussed what happens when brands change their colours. Case studies of specific colour transformations implemented by reputed brands such as McDonald'... »

Pepsi looks to change the game

Mr Varun Berry, CEO, India Foods, Pepsico India Holdings Private Limited. - Bijoy Ghosh   The Bay of Bengal, undulating and shimmering in the mid-morning sun, is a greenish-grey. In the cool breeze, amidst the swaying palm fronds, resort buggies are chugging awa... »

‘Loyalty marketers failed to innovate fast enough'

Jim Sullivan, Partner, Colloquy Since the launch of a Canadian Air Miles coalition loyalty programme in 1992, LoyaltyOne Rewards has come a long way. And since 1990, Colloquy (now a LoyaltyOne company), has be... »

Education all the way

From generating pull and trade push for diamonds to getting the Indian homemaker to adopt plasticware, Anshu Bagai has had a pretty versatile career. The 44-year-old Marketing Director of Tuppe... »

Cereal enterprise

Unibic has launched multigrain cookies combining wheat, oats, ragi, rice, corn, fruits, honey, dates and 10 other essential nutrients. They come in tastes of cranberry and black currant topped wit... »

Playing on another field

Three-in-one

Double-edged social

‘India is under-indexed in the food segment'

When Dublin met Bollywood

Fog-friendly

The power of insights

Ducati M795

Ducati M795 review

No thumping music, no rising curtains, and definitely no smoke effects. Despite the absence of all the usual clichéd razzle-dazzle of a product launch, what really rocked the hot afternoon was the... »
A file photo of the launch of Airtel's Ring Back Tone service in 2004

Have telcos hit a dead end?

Whether it's in business processes or consumer services, innovations from telecom companies are down to a trickle. »

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