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How yours can be the next Ice Bucket Challenge

Pradipti Jayaram, Sravanthi Challapalli

On August 31, Siddhartha Ramakrishna, a Bangalore-based branding professional, accepted and perf... »

From ice to rice

Manjulatha Kalanidhi

Sravanthi Challapalli

Manjulatha Kalanidhi, a senior editor at Oryza.com, a rice news, research and analysis website,... »

Does Hollywood have all the answers?

Prasad Sangameshwaran

It’s a serpentine queue outside the security gates of the BSE (Bombay Stock Exchange). A... »
Luxury Class

The quality of luxury Omega in India

Jean-Claude Monachon

Sravanthi Challapalli

Jean-Claude Monachon, Vice-President of Omega, Head of Product & Customer Service, was in... »

Scripting some aromatherapy

Sravanthi Challapalli

In today’s digital world, where our fingers sometimes seem mere instruments for use on our keybo... »

Catalyst

Pitbull
brandstand

Brand for the buck, or not

Name songs which have brands in them, complimentary references or not, endorsements or not, we as... »

Harish Bijoor

What's frying? The space of edible oil will witness a lot of action in the present and in the long run
question hour

Well-oiled strategy



The commodity market of edible oil is slowly on the boil? Am I right?»

Catalyst

Liminal thinking

Prasad Sangameshwaran

David Law’s wife is an English academic. That’s how Law, the co-founder of SomeOne, a London-... »

Catalyst

Scanner

Fashionably yours

Ray-Ban has launched a range of Wayfarers sunglasses called Iridescence. It claims the sunglasse... »

Catalyst

datamine

The detail in India's retail

The size of India’s current retail market is estimated at ₹3,893,425 crore ($ 648.90 billion), a... »
vitamin c

No more a flight risk

Ashwini Phadnis

Worried as to how your aged and wheelchair-bound parents will manage check-in and security at Chennai airport and then collect their bags when they reach Delhi after their flight? All you... »
datamine

The detail in India's retail

The size of India’s current retail market is estimated at ₹3,893,425 crore ($ 648.90 billion), according to the India Retail Report 2015 produced by the Images Group. It says the market has grown... »
brandstand

Brand for the buck, or not

Pitbull

Name songs which have brands in them, complimentary references or not, endorsements or not, we asked. Here are some, to start with, some Indian ones.Kannum Kannum Nokia from Anniya... »

Consumers and the need for speed

A worker carries pizza boxes to be delivered inside a Domino's Pizza store in New Delhi September 11, 2013. Jubilant Foodworks is scouting for a third global brand to launch in India even as the fast food chain operator tries to grow its latest franchise with Dunkin' Brands Group and convince Indians that doughnuts can be sweet too. The success of Domino's Pizza has boosted Jubilant's share price 600 percent since its 2010 initial public offering but the weaker economy has pressured the company this year. REUTERS/Anindito Mukherjee (INDIA - Tags: FOOD BUSINESS) So many brands and products emphasise speed, because millions of consumers need speed in their lives. The most obvious reason for this is that people love the thrill which speed provid... »

Wow, man!

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. <... »

adverb

datamine

Mobile, upwardly

The number of phone launches more than doubled in the first half of 2014 compared with the first half of 2013, according to a study by 91mobiles.com, a gadget research website for mobile phones and... »
club catalyst

Going for the Big Buy

ANISHA MOTWANI

Et tu Brutus. Do you remember that irresistibly cute girl in the metro you coyly eyed last week? And that mink coat (animal rights activists, pardon!) you promised to indulge yours... »
Design Corner

The sales machine

Fahrenheit 212 innovated on two sides of the problem to give Samsung’s LCD business a new business opportunity It’s been called the innovator’s paradise by Fortune magazine. But t... »
Addendum

Time to play equity markets?

RAMESH NARAYAN

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. <... »

The ad agency of 2024

Doing good, by design

Why can’t you spare me the trouble?

Other battles that made headlines

Close shave

Made to order: a Hermès sari, Canali bandhgala

With the new legislation on CSR spends, will we see

Blacklisted? Not any more

adverb

Scanner

Fashionably yours

Ray-Ban has launched a range of Wayfarers sunglasses called Iridescence. It claims the sunglasses boast a quick change coating: the lenses, made of silica micro-crystals, are coated with highly re... »
question hour

Well-oiled strategy

What's frying? The space of edible oil will witness a lot of action in the present and in the long run

The commodity market of edible oil is slowly on the boil? Am I right?KolkataPreeti, this is a boil that has been on for long now. The count... »

Vipin Dhyani’s Creative Showcase

Click here to read Vipin Dhyani’s Creative Showcase (PDF) An... »

Liminal thinking

Prasad Sangameshwaran

David Law’s wife is an English academic. That’s how Law, the co-founder of SomeOne, a London-based design practice that launches, re-launches and protects brands globally, became fascinated wi... »

Gaston Legorburu's Creative Showcase

Click here to read Gaston Legorburu's Creative Showcase (PDF) ... »
brandstand

The brand in the music

Bryan Adams

“Well I don’t look good in no Armani suits/No Gucci shoes - or designer boots …” That’s how Bryan Adams’ song “The Only Thing that Looks Good on Me is You” starts off. This is probably no endorsem... »
question hour

Brands make merry

Come, celebrate with us Festival advertising across the country is easily a ₹1,200-crore industry.

Brands make merry

Festival advertising seems to be big business. How big?HyderabadVartika, yes, it is. Brands, today, are largely tel... »

In-car entertainment

In-car entertainment MapmyIndia has launched UHMP 900 and UHMC 901, the universal car headrest systems. It offers a DVD player (compatible with all popular formats) and two nine-in... »

Designers are not suppliers or vendors, they create value

Jonathan Ford and Deepali Nair

Jonathan Ford, Founding Creative Partner and Chief Creative Officer London for Pearlfisher, has been at the forefront of inspiring his agency to create design that makes the future better. A... »

The risk of being a generic brand

adverb

Karan Daswani’s Creative Showcase

Scorching demand: Which categories were the most sought after in the summer?

Bank for the buck

Happy Marketing Teachers’ Day

For sore feet

Harish Bhat

A worker carries pizza boxes to be delivered inside a Domino's Pizza store in New Delhi September 11, 2013. Jubilant Foodworks is scouting for a third global brand to launch in India even as the fast food chain operator tries to grow its latest franchise with Dunkin' Brands Group and convince Indians that doughnuts can be sweet too. The success of Domino's Pizza has boosted Jubilant's share price 600 percent since its 2010 initial public offering but the weaker economy has pressured the company this year. REUTERS/Anindito Mukherjee (INDIA - Tags: FOOD BUSINESS)

Consumers and the need for speed

So many brands and products emphasise speed, because millions of consumers need spee... »

Ramesh Narayan

Wow, man!

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irrevere... »

BL Ink

Mammoth glories: Mahouts return with their elephants and calves in Jalpaiguri
district, West Bengal

More brain than brawn

Tarsh Thekaekara

Bharathan, the elephant, has learnt to outsmart humans. Ideas of ‘culture’ rather than Darwinian evolution help explain this confounding elephant behaviour »

Often, the lack of spare parts is blamed for the delay in customer service. Read on to find out why »

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