SEARCH
A test of faith: Consumer perceptions are influenced by brand associations SHUTTERSTOCK/JORG HACKEMANN
A test of faith: Consumer perceptions are influenced by brand associations SHUTTERSTOCK/JORG HACKEMANN

Making sense of the irrational

S Ramesh Kumar

Why are you continuing to buy the same brand of detergent for the last 20 years much after your... »
club catalyst

The top five trends in mobile advertising

ANUJ KUMAR

After several years of slow to medium growth, 2014 was finally the year in which mobile advertis... »

Making the right choice?

Shutterstock/Aaron Amat

Sravanthi Challapalli

Summer is fast approaching and you are probably thinking of buying a water purifier. How do you... »

What’s in women’s pockets?

Shaziya Khan

In Budget season it is appropriate to consider the views of someone who is fondly called in many... »

Moved to tears

Prasad Sangameshwaran

It seems like advertising is all misty-eyed these days. The surge in feelings has nothing to do... »

Catalyst

It’s a girl thing

As it’s Women’s Day on March 8, the subject of this week’s column is women. Name some prominent... »

Catalyst

‘Target consumers in ways that don’t exist’

Nothing can be more exciting and challenging for brand builders in 2016 because of the possibilit... »

Catalyst

datamine

Key to the loyal heart

A consumer’s behaviour is not only unpredictable, it is also rapidly evolving. Today, they know... »

Catalyst

Vipul Thakkar

Vipul Thakkar’s Creative Showcase

Vipul Thakkar is the National Creative Director of Dentsu Communications, heading the ‘creative’... »

Catalyst

SCANNER

Scanner; Comfort first

Paramount Surgimed Ltd has launched an orthopedic cervical support pillow. It claims tha... »

Catalyst

addendum

RAMESH NARAYAN

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irr... »

Vipul Thakkar’s Creative Showcase

Vipul Thakkar

Vipul Thakkar is the National Creative Director of Dentsu Communications, heading the ‘creative’ of their Bangalore, Mumbai, Chennai and Kochi offices. After successfully launching Vodafo... »

ct6_adverb

datamine

Key to the loyal heart

A consumer’s behaviour is not only unpredictable, it is also rapidly evolving. Today, they know what they want from their favourite brands: meaningful conversations and a real-time connect. Rather... »
SCANNER

Scanner; Comfort first

Paramount Surgimed Ltd has launched an orthopedic cervical support pillow. It claims that the pillow takes the shape of one’s head and neck, and helps keep one’s spine in a neutral positio... »

World Cup Chatter

question hour,

Kinder Joy

Harish Bijoor



I recently heard about Kinder Joy creating different versions for boys and girls. Is this really necessary? What’s behind this idea?MumbaiA... »

We do not have the courage to reinvent

Ashish Bhasin

In an industry where the average age of the workforce is about 25, that of the decision maker is upwards of 55 »

adverb

‘In-film’ branding, a win-win plot

Hoarding of ‘Fifty Shades of Grey'.

Meenakshi Verma Ambwani

What better way for companies to sell their cars or pens than showing the hero and heroine using them? »
Addendum

Let your cab find you

RAMESH NARAYAN

I grew up in an era of rationing. There were three cars you could buy. One airline you could fly. Two scooters to choose from. One telephone company which put you on a seven-year waiting list. The... »

From ad to add, it’s been a changing world

cricket fans

Agency model up for an overhaul

adverb

World Cup Chatter

Wealth of exposure

All things cricket

Your mobile phone does the shopping

question hour

Visitors looking at the watches displayed at the ‘Watches and Luxuriance' exhibition, at Hotel Taj Coromandel in Chennai

HARISH BIJOOR

Chennai seems to be awakening to the luxury brand movement at last?

ChennaiMalathi, Chennai is most certainly on the morph. From among all other South Indian destinat... »

It’s a girl thing

As it’s Women’s Day on March 8, the subject of this week’s column is women. Name some prominent women/girl mascots of Indian brands. They could include real people or drawings, like the Amul baby,... »

‘Target consumers in ways that don’t exist’

Nothing can be more exciting and challenging for brand builders in 2016 because of the possibilities that new marketing paradigms offer. While the bigger picture is that marketing is getting... »

addendum

RAMESH NARAYAN

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them.<... »
brandstand

Race to the bottom

Last week’s Brandstand was about ads that had to be withdrawn as they were seen as racist. Here are some more instances: Intel attempted to pull an ad which showed men of colour bowing in fr... »

Does advertising move with the times?

iQoncept/shutterstock.com

Advertising agencies are not reinventing themselves rapidly enough to stay relevant to changing advertiser needs. Or are they? This was a point of contention that was actively debated at an Interna... »

Creative agencies are out of sync

Sameer Satpathy

They have not moved at all »
Club Catalyst

Winning at the wicket

Harish Bhat

Farokh Engineer, flamboyant cricketer, can teach marketers a few nice lessons »

Ad agencies have rearranged the building blocks

Shireesh Joshi

It is no longer production, processing and then editing, but all happening together »

You are what your name is

Tim Jager

For companies, names are a make-or-break choice »

What is in women’s hearts?

How to get more room, for less

Stiff competition in its own yard

Paying for bad taste

What women want

Love in Chunkie

Have a point of view

Catalyst

Addendum

Let your cab find you

RAMESH NARAYAN

I grew up in an era of rationing. There were three cars you could buy. One airline you could fly... »

Catalyst

Club Catalyst

Winning at the wicket

Harish Bhat

Farokh Engineer, flamboyant cricketer, can teach marketers a few nice lessons »

Catalyst

Cup of caring It could be the way to a woman’s heart

What is in women’s hearts?

Shaziya Khan

In case you are wondering what it's got to do with a cup of tea, read on »

BL Ink

Cradle to grave: The National Health Service of Britain is not flawless, but it has helped millions of lives

Eyes wide open

Vidya Ram

Indian doctors have always played a major role in the National Health Service of the UK. But their story is equally about assimilation and success as it is about compromise and bias »

Marketers began New Year with ASCI rapping them on the knuckles. It could be a worthy resolution for them to stop making misleading ads. »


Comments to: web.businessline@thehindu.co.in. Copyright © 2015, The Hindu Business Line.