Designs on India: The sari had a role to play in Brio’s make-up
Driven by design
Indians used to be happy with a car that gave good mileage even if it looked like a tiffin box. But not any longer. They want good design as well. »
When Dublin met Bollywood
After Switzerland, Ireland now turns on the Gaelic charm and woos the Hindi film world. »
Kochi's big date with art
On 12-12-12, India's first biennale flags off in Kerala's spice town – it's already figuring in global lists of top events to attend this year. »
‘India is under-indexed in the food segment'
ITC Foods' Chitranjan Dar thinks that despite being a Rs 50,000-crore market, the branded foods segment in India has huge room for growth. »
Double-edged social
Social network marketing can be as volatile as it can be bountiful. »
BrandLine
A play of contrasts
Mapping the eating out habits of young Indians showed that they are as at home at fine dining outlets as at street food joints. »
BrandLine
Three-in-one
Maybelline New York has launched the Maybelline New York Clear Glow BB Cream. The Bright Benefit cream claims to provide the advantages of a foundation, sun block and a moisturiser minus t... »
BrandLine
Out in the air
A study finds that airlines are the most-discussed segment in talk about hospitality and tourism on social media. »
Three-in-one
Maybelline New York has launched the Maybelline New York Clear Glow BB Cream. The Bright Benefit cream claims to provide the advantages of a foundation, sun block and a moisturiser minus t... »
A play of contrasts
In our introductory article in this series on cool-hunting we touched upon the new phenomena of Indian consumers ‘rejecting' brands that may have provided satisfactory experiences in the past to c... »
When brands change colours
Last week, McDonald's India announced a big colour makeover. Big Mac stated it would shed its trademark red-and-yellow colours for a more mature look with muted colours. These bright shade... »
Leading by segmentation
Amidst an impatient and noisy crowd eager for his attention and, of course, his sound bites, Raymond N. Bickson's unhurried voice had to sometimes struggle to make itself heard. It was the... »
Cricket going “down under”?
Friday the 13th. Contrary to what the date suggested, it turned out to be a brilliant, sunny day at Perth. For the Indian cricket team and the hapless Indian cricket fan, though, it could... »
Are authors basically brands?
The ongoing Jaipur Literary Festival has become a brand in its own right. Good for India. It is now even more firmly on the global culture-vulture map.
But the silly fuss over Salman Rush... »
A penguin that plans to fly
You may soon see a quaint orange-and-cream Ambassador trundling into your city, filled with books, quirky mugs and other paraphernalia. And you will find this car parked wherever there is a lit... »
Safety aid
Indianeye Security has launched Eyewatch, an emergency alert system for the mobile phone, which at the press of a button sends multiple messages, images, videos, sound bites and the user's... »
What's in and what's out
It's just so cool!” An expression that is classy yet class-less and defines norm. It reflects being trendy and is symbolic of instant acceptance by folks who matter. Just about everything today is... »
Finding its true North
Can you imagine sliced lamb infused with coffee? Or savoury baklava of spinach concoted in the brew? No? The purist in you rebels at the thought?
But if you can, go ahead, take a sip or a... »
Feeding the football frenzy
So how does your brand fare on the Clarke tests?
Cuppa and more
The Bal I knew
Year of the break-away agency?
Take no chance
Check if you can say ‘yes’ now
Consumer not e-King, yet
Out in the air
Given the ferment in the sector, it's no surprise that airlines occupy much mindspace in social media. An analysis by digital research and outreach agency MindShift Interactive on ‘Impact... »
Fog-friendly
SteelBird Helmets has introduced a lightweight 950 gm helmet, Adonis, specially designed for youth. It is claimed to be fog-resistant. It comes in six colours – Red, Black, Yellow, White,... »
The power of insights
Rajesh Mani, 38, earned his marketing spurs in the company that has in its fold the world's most valuable brand: Coca-Cola. Now Head (Marketing), at TI Cycles, Mani says his nine-year stint wi... »
‘Success always brings its own problems'
First it was the auto show in Delhi, which was creaking at the limits. Next was the Jaipur Literary Fest, where this past Saturday and Sunday a massive crowd milled around the gates and thou... »
Happy@25
Addendum is a fortnightly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. »
Back to the old look
When Penguin first started in the 1930s, it went in for colour coding to distinguish the different genres - orange and white for general fiction; green and white for crime fiction; dark blue and w... »
Beating the slowdown
Shashank Srivastava, Chief General Manager (Marketing) of car maker Maruti Suzuki is spending more of his marketing budget on digital advertising this year. At Rs 15 crore, digital... »
“We wanted to change the perception of the brand”
Kaya Skin Care, FMCG player Marico’s skin care services arm, has recently gone in for a brand rejig. The idea behind this, according to Suvodeep Das, head, marketing, Kaya, is to change perception... »
Indianomics 2012 for marketers
India continues to be a land of glorious opportunities for marketers. Despite the relatively subdued economic environment in which this year has begun, our nation continues to surprise us... »
Let's celebrate imperfection
What makes imperfect things succeed more than the perfect? Look at ‘Kolaveri Di” for instance. It is as imperfect as can be and yet it is a success.
_ Rohini Mullick, Kolkata»
When Bayern Munich came calling
Nestle's chocolate hero
A gutsy ad man passes away
Be driven by consumer insights only
iCon: Innovation and branding in the art market
Colours of emotion
Sound of silence
Primary market: Games companies play
SEBI has discovered that the money raised through IPOs flowed mostly into accounts of stock market intermediaries, through many layered transactions. Two of the companies, RDB Rasayans and Onelife Capital resorted to applying for their own offers through ‘benami' or fictitious applications in the retail category. »
When Dublin met Bollywood
Driven by design
‘India is under-indexed in the food segment'
Three-in-one
Kochi's big date with art
Out in the air
Double-edged social
Fog-friendly
A play of contrasts
Classic concepts and their connect with consumers
Why Chidambaram was dragged into 2G case…
For Piramal, good use of cash with exit option via Vodafone IPO
CA Institute finds former CFO of Satyam guilty of misconduct