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A taste of Asian hospitality: A rendered image of Lebua Hotel,
A taste of Asian hospitality: A rendered image of Lebua Hotel,

The charge of the Asian brigade

In Europe and North America, there's hardly any more room to grow. So, it is battleground Asia today as hotel brands continue their relentless expansion into the region dubbed as the most lucra... »

“Growing supply in the right possible way”

Fritz van Paasschen CEO Starwood Hotels photographed on location at the Aloft Warehouse, Friday, April 18, 2008 in Hawthorne, New York. Photo by Graylock.com 917-519-7666

For global hospitality chain Starwood Hotels, India is fast inching its way to being its top market. Frits van Paasschen, President and Chief Executive Officer, Starwood Hotels and Resorts,... »

A show that builds social capital

Striking a chord: Reality chat show Satyamev Jayate brings into focus sensitive subjects to evoke a very emotional response. _ MOHAMMED YOUSUF Call it the Satyamev Jayate effect. In the last fortnight, all programming and marketing gurus in the world of television must have been bequeathed some pearls of wisdom on attracti... »

Miele's recipe for growth

What’s cooking? The Miele gallery in Berlin Starting off from a butter churn, German company Miele has come to position itself as a luxury appliances brand away from home. »

Cold drinks, hot markets

Telugu actor Mahesh Babu now endorses Thums Up _ NAGARA GOPAL After years, Thums Up has changed its brand endorser. Akshay Kumar is out. What's your take on this? Why the change? - Smiju N. Thomas, Kottayam Smiju, every brand... »
BrandLine

Act up

AgroTech Foods has launched a new line of ready-to-eat (RTE) Act II popcorn in four flavours: Spicy Pudina, Fundoo Masala, Tomato Chilly and Cheese Masala, priced at Rs 5 for a 10 gm pack. The new... »
BrandLine
Banking on a down-to-earth Dhoni

Getting on to the fast lane

Aapki jeet hamaari jeet hai (your win is our win), says Mahendra Singh Dhoni. Don't worry… Not to his cricketing counterparts from around the world, but to a motley bunch made up of a t... »

BrandLine
For cool folk, the coffee is only a small part of the café experience _ K. R. DEEPAK

More than functional

IPL 5 is just about to conclude and one must confess that despite the commitment towards Cool Hunt (our probe into the attitudes and dispositions of 14-24 year olds), it was difficult meeting the... »

Act up

AgroTech Foods has launched a new line of ready-to-eat (RTE) Act II popcorn in four flavours: Spicy Pudina, Fundoo Masala, Tomato Chilly and Cheese Masala, priced at Rs 5 for a 10 gm pack. The new... »

Getting on to the fast lane

Banking on a down-to-earth Dhoni

Aapki jeet hamaari jeet hai (your win is our win), says Mahendra Singh Dhoni. Don't worry… Not to his cricketing counterparts from around the world, but to a motley bunch made up of a t... »

With the customer in focus

Vaishali James, Head – Marketing, Servion Global Solutions Vaishali James originally took up an assignment with Servion Global Solutions to help with event management. Fifteen years later, she is still there – as head of Marketing, having accumulated e... »

Is it love, actually?

Involvement with brands depends on the benefits sought Every brand makes an attempt to relate to its target segment on the presumption that connecting with customers would provide a sustainable relationship with them. There are two bas... »

Steeling itself for the big show

Monstrosity or milestone? Orbit, ArcelorMittal’s steel tower at London’s Olympic Park.

Love it or hate it, the ArcelorMittal Orbit, the 114.5-metre-high asymmetric steel tower in London's Olympic Park, designed by India-born sculptor Anish Kapoor and Sri Lanka-born designer Cecil... »

Feeding the collector's frenzy

Coca-Cola’s golden can, a tribute to Sachin Tendulkar Man of the moment, flavour of the season or man for all seasons, call him what you will, Sachin Tendulkar is the toast of millions. Ever since he achieved his hundredth hundred, companies whose bra... »

Slash and burn

Shopping fest: A study in the US has shown that brands suffer when large
discounts of 20 per cent or more are offered by shops. (Above) The scene
outside a Big Bazaar outlet in Mumbai during its Republic Day sale this year.
— Photo: Shashi Ashiwal   In mathematics, there is a concept called inverse functions. It describes the behaviour of two (or more) linked variables. A change in one makes the other(s) move in the opposite d... »

Scanner

Usha Fan club Usha Shriram's Eurolex has launched a new range of designer fans. With intricately carved blades, these fans come packed with decorative ring on the motor as well as the c... »

No easy landings in India

Pieter De Man, General Manager, Indian Sub Continent, Air France-KLM   

Like all European airlines, Air France-KLM, which, thanks to its merger in 2004 became one of the largest carriers in the continent, has been wooing India assiduously of late... »

Putting an ‘e' in rural

With an eye to the future: Urban brands should list themselves on e-commerce sites to find markets in rural areas. _ A. SHAIKMOHIDEEN What's the single biggest trend for rural markets in the future? One is tired of hearing about the Project Shaktis, e-choupals and stuff like that for the last twenty years. - R... »

Giving retail another go

‘Fund-raising the toughest thing ever'

Brands and the Olympic Games

Of a cute kid and a grumpy old man

Pleasant shave

The donkey's dilemma

Jingles on the highway

‘A liquid idea can go anywhere’

More than functional

For cool folk, the coffee is only a small part of the café experience _ K. R. DEEPAK IPL 5 is just about to conclude and one must confess that despite the commitment towards Cool Hunt (our probe into the attitudes and dispositions of 14-24 year olds), it was difficult meeting the... »

Taking a shine to platinum?

Should I buy it? Shoppers check out platinum jewellery at a GRT outlet in Chennai. _ BIJOY GHOSH

It's been ten years since platinum was introduced to Indian women as something they could wear around their necks or on their hands.But have Indian women discovered platinum yet? Or is i... »

Of fans and celebrities

Superstar power: Rajesh Khanna and director and ad man Balki shooting the
Havells commercial I used to live in Bombay, as that exciting city was called in the late Seventies in my bachelor days, and the star that people died for was Rajesh Khanna, whose famous hairstyle, ‘guru' sh... »

Different strokes

Pergo has launched a new range of laminate flooring developed through a new design concept called TotalDesign. A series of eight artistic floors with motifs such as giant fingerprints in b... »

The X factor for Jaguar

Mr Adrian Hallmark, Global Brand Director, Jaguar

The Jaguar is roaring again. And it is design that is leading to the resurgence of the marquee brand, according to Adrian Hallmark, Global Brand Director of Jaguar. “We are placed number one... »

KLM gets flighty and flirty

In time for the party: KLM’s inaugural flight to Miami was operated a week in advance after a DJ won a bet against the airline.   The oldest European airline is getting young and adventurous. Space journeys. Wacky social media initiatives. Crazy bets. Dutch carrier KLM is certainly livening up the skies these... »

Uncle Sam's sales pitch

David Eastman, North American CEO and Worldwide Digital Director, JWT

 On May Day, people in Canada, the UK and Japan woke up to an unusual campaign — big brother America was frantically trying to grab their attention. The message flashing on television screen... »

They who boldly reach for the innovative

Mr Giraj Sharma Observing and attempting to study the attitudes and dispositions of the cool folks (people in the age group 14-34 years) has taken us on an amazing journey. Interestingly, this exercise reminds us... »

Here's looking at you, handsome!

Mirror, mirror on the wall …

 Twenty-eight-year-old Aditya Goenka, who works at HDFC Bank in Kolkata, visits a salon every month. No, it is not for a mere hair cut or for trimming his beard. Goenka gets a pedic... »

Pass me the fruit salts

Jayant Singh, Marketing Director, GSKCH

Consumer products giant Glaxo SmithKline Consumer Healthcare (GSKCH) appears to have a bee in its bonnet about colas. Its flagship beverage brand Horlicks already outsells both Pepsico's Pepsi... »

Doing the simple things well

Cricket ain't the only gal in town

Faster, Higher, Stronger

Lessons from London

Shopping is instant nirvana

People are the first media: Tim Love

Indulgence over 25 years

CHENNAI : 19/05/2012 : Apple iPad2 and ipad3. Photo: R_Ravindran.

Apple iPad comparison (2012)

God darn the rumours! In the run up to the new iPad (2012) launch, most megabytes on cyberspace were dedicated to endless speculations about how awesome/ different/ revolutionary the new iPad was... »

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