SEARCH

How to keep your smart buyer faithful

Puneet Nanda

Meet Vikram, a 42-year-old family man who is doing well. Two decades ago, when Vikram st... »

It ends with the user

People matter Technology is all about the value it creates

Sravanthi Challapalli

Have you heard of smart diapers? Chances are you can guess what they are even if you haven’t... »

Going Dutch for branding

Prasad Sangameshwaran

Going Dutch need not be about splitting the bill in a club or a restaurant. At least, in the... »

The backtrackers

Name companies that backtracked from big and bold changes in name and logo, we asked you last wee... »

Wait a minute, did you get what I said?

Lost in translation: Have you ever felt like the person on the other end is hearing but not listening to you, well, the writer has.

Sravanthi Challapalli

Ever thought you were playing a role in the theatre of the absurd? Not the literary one, of c... »

Catalyst

question hour

The buck stops with you

The buck stops with you

How do you keep track of your expenses?... »

Catalyst

Symbiotic mix Mom-and-pop stores, the supermarket and the hypermarket will be forced into co-existence in the future
question hour

There’s room for every shop

HARISH BIJOOR

There’s room for every shop

Many retailers are closing down smal... »

Catalyst

VISHWANATH THANALAPATTI, LEAD PRODUCT MANAGER, INFOSYS FINACLE
Club catalyst

Looking through the Google Glass

VISHWANATH THANALAPATTI

The next big thing in mobility devices that can change the dynamics of the banking sector is the... »

Catalyst

addendum

Once upon a time...

Ramesh Narayan

Who doesn’t like a good story? There’s something about the art of story- telling that is as old... »

Catalyst

scanner

For the ladies who lunch

Baume & Mercier has launched a range of timepieces under the Promesse collec... »

Creative Showcase

Click here to read: Cat.a.lyst’s creative showcase pdf ... »
addendum

Once upon a time...

Ramesh Narayan

Who doesn’t like a good story? There’s something about the art of story- telling that is as old as humanity and as fresh as the last lovely story you just heard or read. And combining these, you h... »
Club catalyst

Looking through the Google Glass

VISHWANATH THANALAPATTI, LEAD PRODUCT MANAGER, INFOSYS FINACLE

VISHWANATH THANALAPATTI

The next big thing in mobility devices that can change the dynamics of the banking sector is the Google Glass (let us call it GG). The GG has undeniably expanded the horizon of thought for banks,... »
vitamin c

Wills and won’ts of insurance

Govt may amend law for better empowerment To empower consumers, the Government plans to amend a law to allow customers to file case against sellers from their place of resi... »

adverb

brandstand

Out with the new!

If it ain’t broke, don’t fix it. Ignoring this, perhaps, has cost companies millions spent on rebranding and redesign decisions. Sometimes, a perceived need for the makeover is proven wrong after... »
scanner

Travel in style

American Tourister has launched a luggage collection called Painter. It comprises totes, handbags, backpacks in soft or hard luggage and travel pillows. Price: Between ₹7,990 and... »

Shopping now goes tap-tap

FILE - In this July 13, 2011 file photo, one of the pages of

Annie Mathew

Smartphones today have become an omnipresent tool to make calls, share messages, and connect on social media networks. The latest trend that has sprouted is the access to products and serv... »
Luxury class

Where time is a luxury

Pradipti Jayaram

The reel lives led by Dev Patel’s and Freida Pinto’s characters, Jamal Malik and Latika, in 2009 Oscar-winning movie Slumdog Millionaire are a far cry from the affluent lives the superco... »

Mark D’Arcy’s Creative Showcase

THE BEST PICKED BY ONE OF THE BEST Since eight were just not enough for Mark (Cat.a.lyst issue dated November 7), here are six more of his most favourite ads. As Chief Creative Officer,... »

adverb

What lies behind loyalty

“Agencies will not drive the digital change”

Masterful strokes

Song for the baby

Clap for a cleaner India

adverb

Movers and shakers

adverb

question hour

The buck stops with you

The buck stops with you

How do you keep track of your expenses? And what measures do you take to curtail expenses during recession/downtime? De... »
scanner

For the ladies who lunch

Baume & Mercier has launched a range of timepieces under the Promesse collection. The range is a descendant of a 1970s model from the Baume & Mercier museum collection. It... »
datamine

No holiday for marketers

You can never plan early enough for some things. Take holiday marketing campaigns, globally. Some marketers plan for next year’s campaigns even as the current year’s campaigns are still on. Plans g... »
question hour

There’s room for every shop

Symbiotic mix Mom-and-pop stores, the supermarket and the hypermarket will be forced into co-existence in the future

HARISH BIJOOR

There’s room for every shop

Many retailers are closing down small-format stores and concentrating on large-format stores such as hypermarkets. What makes large-form... »
club catalyst

Break down all those walls!

HARISH BHAT, MEMBER, GROUP EXECUTIVE COUNCIL, TATA SONS

The Berlin Wall fell during this month, 25 years ago. This infamous wall, a symbol of the Cold War, had stood stubbornly for nearly three decades. It had divided the city of Berlin into two, kept... »

A degree of style

Pradipti Jayaram

If you’re someone who has for long harboured the dream of studying at prestigious universities abroad, such as the University of Oxford, Harvard or UCLA, or even someone who just wants to make... »

addendum

Nothing else will do

ct21_scorpio

RAMESH NARAYAN

I’ve been watching the Scorpio since its debut in 2002. I’ve liked it. I liked the fact that Anand Mahindra drove around in one. And I liked the fact that Interface was faithful to the persona it... »
challenger brands

Return of the Pocket Monsters

KTP Radhika

Children growing up in the 2000s were of two kinds: Pokemon fans and Pokemon ignorants. Jokes apart, such was the power of the 1996-born Japanese animation TV series that debuted... »

vitamin c

The many challenges of tuning up your car

At your service Auto makers have their work cut out for them

Sravanthi Challapalli

MKL Neni, a Chennai-based academic, is not unhappy with the service his car dealer provides. He acknowledges service has improved vastly compared to a few years ago. What he resents is get... »

Brands that bushwhacked

Consumer to conned-sumer

Up in the air

The digital revolution beckons

Devil in the data

Mark D’Arcy’s Creative Showcase

Best of both classes

BL Ink

Love in the time of Tinder

shreevatsa nevatia

Indigenous dating apps are giving new agency to young people who now believe romance, and perhaps even happily-ever-after are just a click away »

Often, the lack of spare parts is blamed for the delay in customer service. Read on to find out why »

Comments to: web.businessline@thehindu.co.in. Copyright © 2014, The Hindu Business Line.