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At the tap of a button

Miele has unveiled a range of built-in home appliances – Generation 6000. It is claimed that the ranges’ new user interface simplifies the use of the machines. Its highlight is the M Touch... »

From Garibi Hatao to India Shining

Ad zap: Have political parties understood the power of branding and consumer marketing? With the elections around the corner, political debates are the staple of every new channel across regions and languages. We may not necessarily know if these channels are endorsed by political parties ... »

Bobby Pawar's Creative Showcase

THE BEST PICKED BY ONE OF THE BEST »

Deal-maker, deal-breaker

Pitch perfect What will get consumers rushing to buy your products? Promotions, great interpersonal skills and being visible online can affect sales worth $20 billion, a Nielsen study finds »

Pop-up storage

A cupboard when you want one and more space when you don’t. Bonita’s fabric wardrobe attempts to solve the problem of storage space. It will work not only for clothes but also to store children’s d... »

Features

Breaking bread Atta Galatta bread comes in white, brown, multi-grain, old-fashioned tutti-frutti and masala varieties — prices range from ₹24 a loaf to ₹32. - GRN SOMASHEKAR

Buy your orangewala bread at this bookstore

Book retailer Atta Galatta believes customers would love to order some goodies while browsing books. No wonder it is a baker too »

Ramesh Narayan

Hasty execution

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. ... »

Catalyst

The power of two

Coalitions are being forged in the world of brands, akin to politics »

Catalyst

Coalition marketing

It’s the bane of politics. But in marketing there are no coalition compulsions, only opportunities »

Features

Let’s get digital

… sooner or later, advertisers seem to be saying »

Catalyst

Beat the heat

Videocon has launched 32 models across its split and window AC ranges. Its multi-point cooling system (MPCS) technology claims to provide super cooling in seconds. It comes with a circuit design a... »

adverb: GULLU SEN

question hour



I work in retail and we do bundled promotions. Is this good or bad? Any ideas? MumbaiMohit, bundled offers are good at times, they can get bad or... »

On with the show

Advertising is great fodder for movies and TV shows. Mad Men and The Crazy Ones are two shows set in advertising agencies now on TV. Mad Men is a period series set in New York... »

Viva la Brasil

In the spirit of the FIFA World Cup’14 Coca-Cola has launched a limited-edition can. Priced at ₹25. ... »

Buy your orangewala bread at this bookstore

Breaking bread Atta Galatta bread comes in white, brown, multi-grain, old-fashioned tutti-frutti and masala varieties — prices range from ₹24 a loaf to ₹32. - GRN SOMASHEKAR

If you were to say “engagement” these days, most people think ‘likes’, ‘shares’, ‘tweets’ and ‘favourites’. But if chats with the owners of a thriving, though not flamboyant, bookstore in Banga... »

Coalition marketing

Madhukar Kamath, Managing Director and CEO, DDB Mudra Group, calls it the largest ever marketing blitz India has seen. Last month, his agency kick-started a campaign that will spend more t... »

Just chill, with the right choice

The heat is oppressive already and despite holding out valiantly, you find yourself reaching for the AC switch. Have you bought the right air conditioner? Or, if you’re thinking of replacing it or... »

A new clean-up act

“A vigorous scrub and a long soak in plenty of water with some salt and turmeric will do the trick. Who knows whether it’s really effective?” is the reaction of many when asked whether they would... »

Shangrila Hotels

Shangrila Hotels – It’s in our nature A simple story, amazingly well told. The digital revolution and viral-worthy ads have liberated story-telling beyond the 30- and 60-second limits – and this uses that new freedom very well.... »

Jaguar

Jaguar- Good to be Bad Super villains as brand-endorsers – it needs a brand as iconic as Jaguar to pull that off.... »

Heineken

Axe

KS Chakravarthy’s Creative Showcase

Where have the brand mascots gone?

Thirst quenchers

Best face forward

Tanishq makes the Interbrand APAC list

When repackaging works

Cat-a-lyst Brand Crossword Puzzle 13

Let’s get digital

An enormous rise in the Internet user base from five million to 169 million during calendar years 2003-13 has taken the share of digital advertising to 7 per cent from 1 per cent. A report by Ind... »

Hasty execution

Addendum is a weekly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. ... »

Beat the heat

Videocon has launched 32 models across its split and window AC ranges. Its multi-point cooling system (MPCS) technology claims to provide super cooling in seconds. It comes with a circuit design a... »

The power of two

One of the most exciting general elections ever is seeing many coalitions being created, both in the political world and in the world of brands. One such association is manifested in a co-brand... »

adverb: Gullu Sen

A stitch in time

Seamless transition A retail outlet of Indian Terrain  It’s been a good December quarter of FY 2014 for Indian Terrain and Venky Rajgopal, the garment maker’s Chairman, isn’t complaining. Profits zoomed from ₹33 lakh in the third quarter of FY 2... »

VolksWagen

Volkswagen Passat - Jedi

What a charming commercial! A little boy dressed up as Darth Vader goes around the house trying to switch things on with his Force – and finally succeeds with Dad’s VW.... »

SPCA

SPCA - Driving Dogs What an idea! People don’t adopt rescued dogs because they think they can’t be re-trained, so FCB and SPCA showed the world they could be retrained to learn anything, including driving a Mini.... »

Heineken-2

Heineken - Walk-In Fridge A classic I never tire of – insightful, and very, very funny.... »

Budweiser

Why the young must vote

True copies

Where your ₹ can stretch

Eye spy

Relax, take it easy

addendum

Portfolio

If there's a Modi wave who wins, who loses

Which sectors of India Inc will stand to benefit if the market’s wildest dreams are realised and the NDA sweeps the polls? Now that the party had laid out its sector-wise agenda in its manifesto, we decided to run a reality check and find out what this could mean for investors »

BL Ink

Lonely hearts club: There are more than 30 lakh single men in Haryana. Photo: Ramesh Sharma

No bibi in Bibipur

Forced to be single, men in this village of Haryana band together as the Union of Unmarried Men and battle the scourge of female foeticide »

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