Comments
E-commerce giant Amazon will now sell products of Amul to consumers in the US through an exclusive association.
Initially, Amul ghee and gulab jamun will be sold to American consumers through Amazon. Going forward, Amul will widen its product portfolio on Amazon.com.
The partnership has been inked under Amazon’s global selling programme.
RS Sodhi, Managing Director, Amul, said the company has been exporting its products to the US for the past 20 years, but was limited to grocers stocking Indian products for NRIs.
“With this association, we are looking to expand our reach to a wider audience in the US and open new doors for our business with online selling,” he said. Sodhi said this will boost the company’s exports.
Gopal Pillai, Director and GM, Seller Services, Amazon India, said Amul’s ghee and gulab jamun are among the best-selling products in the US market. “Through this programme, we will offer Amul an end-to-end solution and help the brand cater to the growing appetite for quality Indian food products among global consumers.”
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.