An edutainment startup focused on digitising education, ConveGenius, has launched an edutainment gaming network 'Battle of Minds', a multi-player contest platform where users can engage, interact, play and learn by competing against each other.

With a mixture of trivia, educational content, news, and skill based games, the aim is to ensure that users learn via playing, and to enhance mobile learning across age levels by introducing a social layer to gaming.

The tokens that users earn, as they win, can also be redeemed for cash vouchers and goodies from leading brands like Flipkart, Freecharge, Jabong, Bookmyshow, Dominos, Zo Rooms, Vista Print etc.

The platform is being created in such a manner that it will be agnostic to third party games, new topics on the go, live and trending news, and participatory content contribution. It also acts as a social discovery platform for users, by connecting them with like minded people, based on the topic of their interest.

Jairaj Bhattacharya, Co-founder of ConveGenius said, 'Battle of Minds' is a step towards creating disruption in the knowledge and digital media segment. "Our vision is to scale the platform globally into the largest edutainment gaming network. Our platform will be able to create an ecosystem where brands can organise real time contests on mobile, educational institutes can choose students by conducting competitive exams, reaching out to 600x users for their campaigns," he said in a statement.

With plans to introduce game categories on topics of competitive exams like GRE/GMAT/IIT JEE/BANK-PO/Civil Services, the company has said it would create longer life-time value for users, according to Shashank Pandey, Co-founder, ConveGenius.

In one month of launch, the beta version of the Battle of Minds app has crossed 700,000 plus screen views, 7,000 plus signups, and over 100,000 plus challenges played.

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