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Online marketplace ShopClues on Thursday launched Meia, its first fashion wear exclusive label, to coincide with the festival season sales (September 21-28).
Meia has been designed as a stylish, in vogue, pocket-friendly brand for the young working women residing in tier-II and III markets, the company said, adding that products under this “affordable” fashion label start from ₹399.
On its run to an initial public offering, this is the e-commerce giant’s second exclusive label after their first home and décor brand launch – Home Berry.
“ShopClues’ focus has always been filling the need gap of consumers in tier-II and III towns. Our total buyer base from these cities is more than 70 per cent and the demand for better quality, affordable-designer products is increasing every day,” said Radhika Aggarwal, Co-Founder and Chief Business Officer.
India’s fashion segment is one of the fastest growing and profitable categories, especially online, she said.
“With the launch of our fashion label, we are solving the fashion needs of the Indian working woman who is looking for trendy and high on design pieces that are affordable. In the next few months, we are looking to launch exclusive labels in men’s fashion, electronics and accessories,” Aggarwal said.
The brand will offer a range of products, including designer kurtis, chunky jewellery, clutches and fashionable watches, for women aged 18- 35 years, the company said.
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