Firms relying on digital transformation to counter disruption in ecosystem: survey

Disruption appears to be the new norm in India, with over 90 per cent of enterprises stating they have experienced disruption, and another 26 per cent unaware of how their industry would look three years down the line, according to a new survey.

Dell Technologies, along with Greyhound Research, conducted a survey in the country to understand what 150 digitally mature organisations are doing differently.

Over half the digital leaders are being driven to transform by customer demands, while 42 per cent of the companies surveyed said they are feeling the pressure from their own C-suite (senior executives).

Almost 9-10 companies said they have witnessed the emergence of new competitors as a result of new digital technologies.

“While transformation is not pervasive, it is critical for organisations to follow leaders and adopt practices that can enable them to ride the wave of the fourth Industrial Revolution,” said Rajesh Janey, President and Managing Director, India Enterprise, Dell EMC.

He added that India has a high potential to lead the world in digital transformation.

“India is considered among the most digitally mature economies today, and credit goes to the government and India Inc on driving our country’s digital transformation agenda,” said Alok Ohrie, President and Managing Director, India Commercial, Dell EMC.

Some 78 per cent of businesses globally tend to believe digital start-ups will pose a threat to their organisation, either now or in the future, according to the research.

Almost half (45 per cent) of global businesses surveyed fear they may become obsolete in the next 3-5 years due to competition from digital-born start-ups.

To counter the challenge, many are going digital, but only a small minority of surveyed companies globally said they have almost completed their digital transformation.

Some companies are feeling badly bruised by the pace of change.

Given the acute threat of disruption, businesses are starting to escalate a remedy, the report noted.

Some 66 per cent said they are planning to invest in IT infrastructure and digital skills leadership, while 72 per cent said they are expanding their software-development capabilities.

“Over and beyond reassessing business models and competitive landscape, CXOs are now required to include digital transformation as a frontrunner in their growth agenda.

“While investments in digital transformation are already underway, the study confirms that 63 per cent of large organisations in India are investing in IT infrastructure and digital skills to compete with start-ups,” said Sanchit Vir Gogia, Chief Analyst and CEO, Greyhound Research, in a statement.

COMMENT NOW