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CP Foods, a food conglomerate, has forayed into Kerala with its newly launched packaged food and ready-to-eat products.
The company has unveiled a range of branded products, which included CP frozen chicken, chilled chicken, easy snacks (both veg and non-veg), eggs, etc.
Sanjeev Pant, Senior Vice-President (Food Business), CPF India Pvt Ltd, told reporters that Kerala has the highest chicken consumption among other southern States at 50 tonnes per month and the company is looking at a 25-30 per cent market share in the processed food category within one year.
India is a key market, as the packaged food industry is estimated to grow up to $50 billion by 2017 from the present $40 billion. The launching of high quality chicken and value-added products straight from farm to fork are part of the strategy to garner a comfortable share in the market, he said.
To a question on the fat tax introduced by the Kerala government on junk foods, he said the company is in the business of packaged foods and it is restaurants that sell burgers, pizzas etc, which may be impacted by such taxes.
However, the move will affect the overall sentiments of the entire industry. There are lot of other ready-to-eat food items in the market with high fat content. Instead of controlling such fat food, he suggested creating awareness among the youth on healthy eating habits.
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