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There is a need to facilitate a clear understanding of the concept of direct selling to give it its due place, according to Bejon Kumar Mishra, Consumer Policy Expert and Founder of Consumer Online Foundation, New Delhi.
Speaking at a seminar on direct selling and its impact on the livelihood of micro entrepreneurs, organised by FICCI here on Monday, Mishra said that direct selling should be understood in the way its should be.
Referring to consumer protection, he said that despite many laws, the consumers are left with no protection in reality and there has been a lot of confusion on nature of laws.
Rajat Banerji, Chairman of FICCI Direct Selling Committee, said that direct selling was the oldest form of sale in the world. “It was not actually about selling but of creating micro entrepreneurs,” he said.
According to industry estimates, direct selling is estimated to be around ₹8,000 crore, with a contribution of ₹1,000 crore to the exchequer.
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