The Global Communication Association (GCA), a not-for-profit professional organisation, to host the 11th international conference of media experts and communication specialists from around the world at Mysuru on January 28-29.

The meet has University of Mysore, which is celebrating its Centenary year, as its academic partner for hosting the conference.

“The 2016 India conference focusing on ‘Ombudsman: Media and social responsibility’, has aroused keen interest amongst many participants coming from different academic and industry backgrounds,” said Krishna B Mariyanka, Curator and Organising Secretary, 11th GCA Conference, Mysuru.

At a time when there is a massive explosion of the media across the globe, be it of the traditional variety or the new media, it is increasingly being looked upon as a powerful instrument of social change,” he added.

On the flip side, as with any instrument that can influence vast sections of a society, there are also other ‘powerful forces’ that will misuse the media for vested interests.

Established in the year 2007, the GCA objectives are the promotion of academic research in global communication studies among major universities worldwide; facilitation of joint project and research opportunities among scholars and students. More importantly, GCA provides an eclectic international platform for corporate executives, communication specialists, policy makers, academicians, bureaucrats, political leaders, public relations practitioners and co-related industry professionals to meet, interact and generate new ideas for growth.

“The purpose of this conference is to engage in key discussions with an intrinsic aim to share information, promote culture, identify challenges, find solutions and exchange the most updated knowledge on various topics of public relations, media and communication”, says Prof. Dr. Yahya R. Kamalipour, Chairman, Global Communication Association (GCA).

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