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Ruchi Soya Industries Ltd has launched its premium refined sunflower oil brand – Sunrich – in Kerala market.
The company plans to take its share of Sunrich to 10 per cent in the next one year and to 15 per cent by 2015 in the sunflower oil category in Kerala, Ajay Malik, Vice President South said. The oil is available in 500 ml, 1 litre, two litre pouches and five litre jars across all stores.
Ruchi Soya is currently the market leader in the cooking oil category with the largest retail penetration of about seven lakh retail outlets, he added.
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