Wicked Ride, a start-up founded in 2014 by Vivekananda H.R., Anil G and Varun Agni, has launched its brand ‘Apna Ride’ for utility bike rentals, targeted primarily at budget conscious bike enthusiasts.

The service would be initially available at Bengaluru, Mysore and Jaipur and bookings can be done through www.apnaride.com.

While Wicked Ride would focus on renting high-end luxury bikes like Harley-Davidson, Triumph, Ducati and Royal Enfield, ‘Apna Ride’ would focus on utility motorcycles, electric bikes and scooters.

“After successfully establishing Wicked Ride as a leader and pioneer in the luxury bike rental segment, we wanted to enter the utility bike rental segment and that’s how ‘Apna Ride’ was born,” said said Vivekananda H R, Co-founder, Wicked Ride.

“We see huge potential and opportunity and hope to replicate our success very soon in this segment also. Rentals by Apna Ride would be on hourly basis, daily basis and monthly basis. One can choose anything. Hourly rentals of electric bike start as low as Rs 10 an hour,” he added.

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