Mind your Marketing

In a differentiated market, have the ability to be contextual in every region

This week, we are in converation with Amit Sinha Roy, Vice-President Marketing, at Tata Communications Ltd. He is responsible for Tata Communications’ global market insights andsales enablement programmes. Amit has over two ...

Today, the narrative is moving from the hands of the marketers to the consumers

Be authentic, be consistent and have a purpose beyond money

Be true to your own brand’s DNA and use it to create a unique point of view.

Latest

February 20, 2020

In a differentiated market, have the ability to be contextual in every region

February 14, 2020

Today, the narrative is moving from the hands of the marketers to the consumers

February 07, 2020

Be authentic, be consistent and have a purpose beyond money

January 31, 2020

Be true to your own brand’s DNA and use it to create a unique point of view.

January 24, 2020

Great brands ensure that the brand experience and delivery of promise remains consistent across touch points

January 16, 2020

A customer-centric brand co-innovates with its customers

January 09, 2020

We are already in the era of experiences

January 02, 2020

GenZ has a deep, universal understanding of technology and its potential to transform how we work and live.

December 26, 2019

Marketing platforms are competing to offer more and more granular data

December 20, 2019

Today’s consumer wants personalisation. They want brands to engage with them.

Latest

February 20, 2020

In a differentiated market, have the ability to be contextual in every region

February 14, 2020

Today, the narrative is moving from the hands of the marketers to the consumers

February 07, 2020

Be authentic, be consistent and have a purpose beyond money

January 31, 2020

Be true to your own brand’s DNA and use it to create a unique point of view.

January 24, 2020

Great brands ensure that the brand experience and delivery of promise remains consistent across touch points

January 16, 2020

A customer-centric brand co-innovates with its customers

January 09, 2020

We are already in the era of experiences

January 02, 2020

GenZ has a deep, universal understanding of technology and its potential to transform how we work and live.

December 26, 2019

Marketing platforms are competing to offer more and more granular data

December 20, 2019

Today’s consumer wants personalisation. They want brands to engage with them.

Great brands ensure that the brand experience and delivery ...

This week we have in the spotlight Chandramohan Mehra, Chief Markeing Officer, Bajaj Allianz Life and Bajaj ...

A customer-centric brand co-innovates with its customers

This week, we are in conversation with Sapna Desai, Head – Marketing and Communication at ManipalCigna Health ...

We are already in the era of experiences

With over 18 years of leadership experience in the field of marketing and e-business in India and across Asia, ...

Other

In a differentiated market, have the ability to be contextual in every region

This week, we are in converation with Amit Sinha Roy, Vice-President Marketing, at Tata Communications Ltd. He is responsible for Tata Communications’ ...

Today, the narrative is moving from the hands of the marketers to the consumers

This week we are in conversation with Aparna Mahesh, Chief Marketing Officer at BankBazaar. She brings diverse experience in marketing and ...

Be authentic, be consistent and have a purpose beyond money

This week we are in conversation with Anika Agarwal, Director and Head – Marketing, Digital and Direct Sales, Max Bupa Health Insurance. She is ...

Be true to your own brand’s DNA and use it to create a unique point of view.

In this edition of Mind your Marketing, Melanie Fernandez, Head, Marketing for Park Avenue, Raymond Apparel Ltd, has some useful insights, for ...

Great brands ensure that the brand experience and delivery of promise remains consistent across touch points

This week we have in the spotlight Chandramohan Mehra, Chief Markeing Officer, Bajaj Allianz Life and Bajaj Allianz General Insurance. Under his ...

A customer-centric brand co-innovates with its customers

This week, we are in conversation with Sapna Desai, Head – Marketing and Communication at ManipalCigna Health Insurance, India. She is responsible for ...

We are already in the era of experiences

With over 18 years of leadership experience in the field of marketing and e-business in India and across Asia, Pallavi Chopra, Head of Marketing for ...

GenZ has a deep, universal understanding of technology and its potential to transform how we work and live.

This week, we are in conversation with Ritu Gupta, Marketing Director, Dell India. With over 20 years of experience across various marketing functions ...

Marketing platforms are competing to offer more and more granular data

This week on Mind your Marketing, we are in conversation with Ramesh Ravishankar, Senior Director – Marketing, Freshworks. He has over 15 years of ...

Today’s consumer wants personalisation. They want brands to engage with them.

This week, we are in conversation with Arvind R P, Director – Marketing and Communications, McDonald’s India. He heads marketing and communications ...

Millennials are on the go, they have low attention spans

This week, we are in conversation with Kashyap Vadapalli, Chief Marketing Officer and Business Head, Pepperfry.com. Kashyap is an MBA from IIM ...

Understand your customers and then customise your offering

This week we have in the spotlight, B. Krishna Rao, Senior Category Head, Parle Products. With over 20 years of work experience in the FMCG sector, ...

You cannot build a brand by spending money

Today, we are in conversation with Musthafa PC, CEO and Co-founder, iD Fresh Food. A school dropout, who went on to do his Engineering in Computer ...

Don’t just sell but create value

This week, we have in the hotspot Hitesh Malhotra, Chief Marketing Officer, Nykaa. A management graduate from UC - Berkeley, he has handled ...

Consider yourself as the ‘better half’ of your customer

This week, we are in conversation with Rajeev Pandey, Head, Digital Marketing, Aakash Educational Services Pvt. Ltd. He is a Digital Marketing ...

Every organisation needs to be a digital organisation

This week, we have in the spotlight, Srihari Palangala, Senior Director, Marketing, Dell Technologies India. An engineer by profession, he has a ...

Global is local, and local is global

This week, we are in conversation with Aalok Bhan, Director and Chief Marketing Officer, Max Life Insurance. Aalok joined Max Life in 2012 and led the ...

Millennials and GenZ are living in a subscription economy

This edition of Mind your Marketing features Sunder Madakshira, Head - Marketing, Adobe India. He has behind him 22 years in leadership roles in Sales ...

Stay paranoid

This week, we have in the spotlight Meera Iyer, Chief Marketing Officer of Medlife International Pvt Ltd, sharing her views on how technology has ...

Brands need to be authentic and live the promise

Ford India’s Vice President – Marketing, Rahul Gautam, speaks about how Ford approaches its varied customer base in this week’s edition of Mind your ...

Brands must sell a story

This edition of Mind your Marketing features Viswa Prathap Desu, Chief Sales Officer, Brigade Enterprises Ltd. With over 20 years of experience in ...

Out of sight is out of mind

This week, in conversation with Ranjivjit Singh, Senior Vice-President and Chief Marketing Officer, Samsung India. He talks about the importance of ...

Real estate is ripe for gamification

This week, we are in conversation with Sandeep Reddy, AVP – Sales, Marketing, CRM, Mantri Developers, a young, astute real estate professional with ...

Experience is a key driver

This week, we feature Deepali Naair, Director, Marketing, IBM India & South Asia. She is responsible for driving marketing and brand initiatives, ...

Build a personal connection

In today’s spotlight, we have Anuj Sharma, Chief Marketing Officer at Xiaomi India. An industry veteran with experience of over 15 years, Anuj boasts ...

Focus on the messaging

This week, we feature, Mrinal Mohit, Chief Operating Officer and Head of Sales & Marketing, BYJU’s The Learning App. In this role, he has worn ...

It is all about the people

In conversation with Abraham Alapatt – President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook.

Develop a personality

As Marketing and Communications Director, Manoj Khilnani is responsible for managing and leading strategy, brand and communications for Qualcomm, Asia ...

Know your customer

This week, we feature Mihir Dayal, Director – Sales and Marketing, BMW. He talks about the best ways to engage customers, how BMW has digitised its ...

Stay true and authentic

In conversation with Amit Doshi, Chief Marketing Officer, Lenovo India, who speaks about the importance of brands focusing more on themselves, staying ...

Select the right medium

This edition of Mind your Marketing features Category Head of Parle Products Pvt Ltd, Mayank Shah, who has over 17 years of experience and has worked ...

Prioritise personalisation

With over three decades of expertise in consulting and financial services marketing to Aditya Birla Capital, Ajay Kakar, Chief Marketing Officer, ...

Innovate across sectors

This week, we feature Roshni Das, Director - Marketing, Intel India. She talks about how brands can benefit from 360 use of communication, what Intel ...

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