Catalyst

When the gods came down

| Updated on May 08, 2014 Published on May 08, 2014

Indian Bollywood film actor Imran Khan holds a press conference to announce the routes for the BSA Hercules India Cyclothon in support of animal welfare to be held in the city on April 24, in Mumbai on April 21, 2011. AFP PHOTO/STR
   -  AFP

Myth and legend inspire Lakshmi Mills in Coimbatore, which was started as early as 1910. Photo: K. Ananthan January 03, 2004   -  THE HINDU

Packets of Mars Duo chocolate confectionary bars, manufactured by Mars Inc., sit displayed for sale in a newsagent's store in London, U.K., on Thursday, Oct. 17, 2013. Photographer: Chris Ratcliffe/Bloomberg   -  Bloomberg

The Maruti Suzuki India Ltd. logo is displayed on a vehicle at a dealership in New Delhi, India, on Thursday, Oct. 25, 2012. With only 1.3 percent of India’s 1.2 billion people owning a car -- against China’s 4.4 percent and a global average of 14 percent -- the South Asian nation’s untapped potential is a lure for global carmakers. Photographer: Sanjit Das/Bloomberg   -  Bloomberg

We have a good crop of answers this time to last week’s question: What are some well-known brands named for mythological characters? From Hindu mythology, there is Maruti, the automobile major.

There are a host of businesses named after gods and goddesses, especially Lakshmi, such as Lakshmi Mills and Lakshmi Machine Works, Bhima Jewellers and Ambuja Cements. Greek and Roman mythology are a favourite source of names for companies with the same names across several fields, only some of which are named in brackets: Atlas (tyres), Hercules (bicycles), Delphi (automotive systems), Hermes (luxury goods), Mars (chocolate), Mercury (a Ford brand of car), Olympus (photography) and Titan (watches).

Published on May 08, 2014
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