Brands,watch out!

| Updated on January 08, 2018 Published on October 05, 2017

Consumers would sooner shame a brand than defend it, finds a WE Communications study

Consumers believe brands can provide stability in uncertain times. According to Brands in Motion, a study by WE Communications, 79 per cent of respondents in India said so. Anything seen as cutting-edge is loved and viewed positively. However, this does not imply strong customer loyalty as a whopping 98 per cent of customers have said they would sooner shame a brand than defend it if it falters. Consumers (48 per cent) said they also expected brands to take a stand on issues.

Ninety-three per cent of Indian respondents said they generally love (versus hate) companies operating in the technology B2B space, and 94 per cent view them as cutting-edge versus stuck in the stone age.

Click to read Brands stability study

“What we’re seeing in India is a positive climate for brands operating in the technology category,” said Carolyn Camoens, Senior Vice-President, WE Communications India. “This gives these brands, whether local companies or global brands operating in India, a wide berth to take more risk knowing they have strong support from consumers for what they are doing.” In all, 1,002 people in India were polled for this study.

Follow us on Telegram, Facebook, Twitter, Instagram, YouTube and Linkedin. You can also download our Android App or IOS App.

Published on October 05, 2017
This article is closed for comments.
Please Email the Editor