Dentsu’s new force

| Updated on March 21, 2021

Rubeena Singh

Dentsu International has relaunched iProspect as a digital-first end-to-end global media agency. It will “deliver performance-driven brand building at scale”. iProspect has adopted the “Brands Accelerated” tagline for its reimagined logo. Amanda Morrissey, Global President, iProspect said, “We are a new force in the industry, one that draws on decades of expertise carefully brought together to create an agile, scaled, digital-first organisation built for the future and delivering today.”

The new iProspect will focus on how consumers behave in their digital world and apply that to real-world scenarios through “creative use of media, regardless of channel”. In India, Rubeena Singh (in picture) will lead the new agency.

Published on March 21, 2021

Follow us on Telegram, Facebook, Twitter, Instagram, YouTube and Linkedin. You can also download our Android App or IOS App.

This article is closed for comments.
Please Email the Editor