Dentsu International has relaunched iProspect as a digital-first end-to-end global media agency. It will “deliver performance-driven brand building at scale”. iProspect has adopted the “Brands Accelerated” tagline for its reimagined logo. Amanda Morrissey, Global President, iProspect said, “We are a new force in the industry, one that draws on decades of expertise carefully brought together to create an agile, scaled, digital-first organisation built for the future and delivering today.”
The new iProspect will focus on how consumers behave in their digital world and apply that to real-world scenarios through “creative use of media, regardless of channel”. In India, Rubeena Singh (in picture) will lead the new agency.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.