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There will be $24 billion in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26 billion was added, says a GroupM report on the initial outlook for 2019. The media investment company estimates total advertising investment will grow by 4.5 per cent this year and by 3.9 per cent in 2019.
Globally, digital advertising will tally to $198 billion in 2017, $221 billion in 2018 and $243 billion in 2019. Digital investment grew by 15 per cent last year, higher than the 12 per cent GroupM had predicted in December. Digital is expected to grow 12 per cent in 2018 and 10 per cent in 2019. Digital’s share for 2018 will rise to 39 per cent and 42 per cent in 2019. Digital advertising will account for 95 per cent of net new global advertising growth in 2018 and 99 per cent in 2019.
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