Volkswagen is driving in change at its dealer outlets. Europe’s largest carmaker announced that it is digitalising customer buying experience at dealerships. All 121 of its dealerships across 104 cities will be equipped with tablet computers along with a pre-installed Digital Workplace application. The solution will enable consultants to provide 360-degree view and vehicle presentation, videos, competition comparison, explore financing solutions, register test-drives and more. Further, it can create a customised product brochure for customers with their preferred vehicle and choice of features. The app allows technicians at the workshop to showcase and explain to customers the repair work required on their vehicle.

Hitting high notes

Buoyed by the success of Carvaan, Saregama’s global first, portable digital audio player with in-built stereo speakers and 5,000 evergreen Hindi songs inside, the company has now released its new Premium Variant. All the new features of Carvaan Premium are based on consumer feedback collected over the last few months. The most notable addition is a companion App (iOS and Android) that allows users to choose the song they want to hear or create their own playlist on Carvaan’s premium variant.

The other big consumer feedback was to have stations based on heroes and heroines on which the song was picturised. Carvaan’s premium variant now offers 50+ new stations dedicated to artistes like Dilip Kumar, Amitabh Bachchan, Sharmila Tagore, Rishi Kapoor, etc, in addition to the existing 80+ stations dedicated to the singers, lyricists and music composers. Carvaan, Each of the stations can be selected by turning a jog-dial. Carvaan Premium’s music collection also includes the entire Ameen Sayani’s Geetmala countdown collection spanning 50 years.

Carvaan Premium also has an additional benefit of AM Radio besides FM Radio. Of course, the bells and whistles mean higher pricing. The premium variant costs ₹7,390 compared to ₹5,990/6,390 for base variant.

The sharing home

Asian Paints is driving home a new point in its latest TV commercial. The brand that gave us Har Ghar Kuch Kehta Hai (Every home tells us something) is building on the positioning with its People Add Colour campaign. Conceptualised by Ogilvy India, the main film features an elderly couple, who are empty nesters, recreate a sense of home with strangers . It opens to a scene of a lady who sees her husband re-doing their son’s room with the help of painters. On questioning her husband about why the room is being re-decorated, he mentions that just as their son has been welcomed into the home of another family abroad, there will other kids living away from their families whom they could provide a home to as a paying guest. Recognising the importance of how people can add colour to one’s life, the mother favourably agrees. The film proceeds to a montage of different youngsters who have had a warm and memorable experience with the couple.

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