Wavemaker, the new media, content and technology agency, has appointed Rabinder Thirumurthy, also known as Rabe Iyer, as CEO for Wavemaker MENA (Middle East and North Africa).

Iyer was earlier Managing Director of GroupM India media agency Motivator, based in Delhi. He will join Wavemaker in Dubai on June 10.

Iyer’s career spans more than 25 years in media, advertising and communication. Before joining Motivator in 2012, Iyer was at Reliance Broadcast Network where he helped launch live, activation, outdoor and digital businesses. Prior to that he worked nine years with Publicis Group Media, among others leading the expansion of the group’s agencies in Vietnam. Under Iyer’s leadership, Motivator became the fastest growing agency and ranked among India’s Top 10 quality agencies, according to RECMA (Research Company Evaluating the Media Agency Industry).

GroupM India will shortly announce Iyer’s successor at Motivator.