brandstand. When brands laughed at themselves

The ability to laugh at ourselves or admit to a shortcoming is considered a gift. It has worked for brands that have used this as an advertising strategy. Can you think of brands that have laughed at themselves or acknowledged they, or their ads, were less than perfect? We give you two famous examples: Volkswagen, which had an ad for the Beetle which said ‘Ugly is skin-deep’ and Avis, which said it tried harder because it was No. 2 Can you think of more? Mail cat.a.lyst@thehindu.co.in