Eureka Forbes Ltd has awarded its digital strategies and social media mandate to Digitas India, a digital marketing agency and a member of the Publicis Groupe.

Eureka Forbes is India’s largest water purification company and pioneers in direct selling with marquee brands such as Aquaguard and Euroclean.

Digitas will be responsible for an integrated and end-to-end solution to strengthen engagement with customers across digital platforms such as Electronic Customer Relationship Marketing (e-CRM),e-commerce, Online Relationship Management (ORM), social media.

E-commerce will play an important role in the company’s digital strategy as Eureka Forbes is strengthening its presence not only in direct sales but also retail and B2B space as well. Marzin R Shroff, CEO, Direct Sales and Senior Vice-President, Marketing, Eureka Forbes Ltd said, “In this digital age, it is important for us to engage with our customers real-time on the digital platforms as well and cater to their needs.

For over 30 years, India has known us for our direct marketing efforts; the vision is to replicate the same on the digital space as well. We believe the integrated approach and rich experience of Digitas will help us to strengthen our customer relationships on a long-term basis and wish to build a strong e-commerce channel to supplement our success of direct selling in India.”

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