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Elite Foods has launched a range of wellness food products to cater to the complete nutrition needs for a healthy and active lifestyle.
The wellness range would cater to all meal requirements of a day such as breakfast, lunch, snacking and dinner. The product range includes over 15 variants, such as, Oats, wheat germ, wheat bran, chakki atta, multi grain atta, atta plus oats, whole wheat parotta flour, whole wheat bread, rusk & bun, multi grain rusk, whole wheat puttupodi, ragi puttupodi, chemba puttupodi, samba broken wheat and ragi flour. Lip-smacking delicacies like puttu, sandwiches, porridge, upma, rotis, raranthas, etc could be made out of this wellness product range.
Mr T. R. Raghulal, Managing Director, Elite Foods Pvt Ltd, said the company has always put the consumer first and developed products and variants to suit the diverse palette. Given the growing rate of health problems, and the lack of suitable food products, it was imperative to respond with a range of health management foods. He said the company, in the next 5 years, foresees 50 per cent of its business coming from the health and wellness product portfolio. This will be a complete shift from the current situation where only about 10 per cent of the turnover comes from wellness products.
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