E-commerce player Flipkart has entered the digital content market with the launch of ‘Flyte', its digital music store. Mr Sameer Nigam, Vice-President, Digital at Flipkart, said that the online store would is also considering expanding its presence in the segment with launch of e-books and video games.

Flyte allows users to download music in the form of individual songs or entire albums from a collection backed by leading Indian and international music companies.

“This is an unexplored area of business for us and music downloads is not a prevalent habit yet among Indians. We will wait and watch for the response,” Mr Nigam said.

Single song prices on Flyte start at Rs 6 and albums at Rs 25. Flyte also allows users to download the same file three more times after the initial download at no extra cost.

Mr Sachin Bansal, Co-founder and CEO, Flipkart, “An online music store made sense given the wide appeal this category enjoys in the country. All features that delight Flipkart customers like selection, convenience and customer service will also be intrinsic to Flyte.”