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The Gem and Jewellery Export Promotion Council (GJEPC) has unveiled a new corporate logo to represent the progress of the industry in the international arena as a provider of world class jewellery designs and establish brand India as a jewellery design destination.
The logo was formally launched on Monday by Bollywood actor Sonam Kapoor, the brand ambassador for GJEPC and Mr Rajiv Jain, Chairman, GJEPC, an apex body of the industry representing 5,500 members. Set up in 1966, it operates under the supervision of the Ministry of Commerce and Industry, Government of India.
‘The bloom' in the new logo signifies genesis, growth and creativity. The gradual growth of petals in new corporate identity symbolise the ever-growing gems and jewellery industry of India. The colours derived from the stones showcase the dynamic nature of business. And the blossoming petals mirror the fast-spreading exquisite jewellery designs of India to global shores, GJEPC said in a press release.
Mr Jain said the new logo defines India's presence as the key player in the world markets.
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