Gili, India's first diamond jewellery brand, today opened its exclusive showroom, Gili World, at Gold Souk Grande here, marking a major leap in its operations in the southern State, long seen as a traditional gold market. This is the 24th Gili World store in the country, and the first in Kerala. The store was inaugurated by Mr George J., Head of Operations, Gili India Ltd. The store launch marks a new phase of aggressive expansion in the region, and the exclusive store in Kochi marks a major milestone in adding to the ever increasing foot-print of Gili.

Speaking at the inauguration, Mr George said though South India has traditionally been a gold oriented market, trends, preferences and choices of customers here are undergoing a sea change. The increasing popularity of diamond jewellery, which is sophisticated and contemporary, indicates that the young and upwardly mobile consumer here is as evolved as her counterpart in any big metro.

“We have aggressive expansion plans for foraying into newer territories this year to make our diamond jewellery more widely available. We plan to open 25 stores in FY12, a mix of company owned and franchised. In the pipeline are Shimoga, Gulbarga, Whitefield in Bangalore in the South”, he said

In addition to the exclusive brand outlets known as ‘Gili World', the brand is also available in 500 outlets across 30 cities through an extensive network of shop-in-shops in leading department and lifestyle stores, and jewellery outlets. Gili offers a product range with marvellous designs, featuring a blend of Indian and western nuances.

Related Topics
comment COMMENT NOW