Comments
Winners of the Media Abby Awards 2011, to celebrate excellence in the use of media, were announced at Goafest organised by the Advertising Agencies Association of India (AAAI) and Ad Club Bombay on Friday. Of the 133 short listed entries, 44 were awarded by an eminent jury headed by Mr R Gowthaman, Leader (South Asia), Mindshare India.
Fair Play
This year, there has been a focused effort by the organisers to ensure that the Media and Creative Abby awards stay out of controversy, unlike last year when they were in the news for the wrong reasons. KPMG was brought in as a process partner this year.
Speaking to Business Line , Mr Shashi Sinha, Chairperson of the Creative and Media Abby Awards, and CEO, Lodestar UM, noted, “The Media and Creative Abby Awards are a significant recognition for the advertising industry. There has been a rigorous implementation of systems that we have put in place, and yes, the role of the validation agency KPMG has been important. What we have initiated this year is likely to continue, with a few tweaks to further improve on it.”
Gold Rush
In the Media Abby Awards, Maxus won a total of 10 metals, with two Golds, six Silvers and two Bronzes. The agency won a Gold each for work on Tata Sky (‘We Mixed India!') in the Television category, and another for work on Indian Premier League 3 (World's First Print Advertising Through Co-creation) in the Newspaper and Magazine category. The only other agency to win two Gold Abbys was Creativeland Asia, one for client brand Hippo Baked Munchies in the Internet and Digital Media category (Plan T-Tracking Inventory Through Twitter). The other Gold came for the same piece of work, in the category of Never Before Media.
Lodestar UM's nine Media Abby Awards accounted for the second highest overall tally by an agency. It won one Gold, in the Mixed Media category for client The Times of India (India-Pakistan - The War for Peace).
Mudra Max had one Gold amongst its five Abbys, for work on brand 7 Up in the Youth Marketing category (7Up Allu Non-stop).
Mediacom's Gold came for the Volkswagen Vento campaign, featuring the talking newspaper, in the Newspapers and Magazines category. The other agency to win a Gold Abby was OMD, for its Clean and Clear campaign in the Youth Marketing category. Among other winners, Mindshare won five Silvers and a Bronze; Madison Media Plus four Silvers; while MEC won two Silver Media Abbys.
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.