Hero Cycles ready to join hands with PSBs to boost sales in rural market

Our Bureau New Delhi | Updated on November 30, 2017 Published on December 12, 2014

The world’s largest cycle manufacturer Hero Cycles on Friday offered to partner with nationalised banks to improve the livelihoods of more than 400 million people below the poverty line who do not have the financial capability to purchase bicycles outright.

At an event marking the inauguration of Financial Awareness Festival at Rashtrapati Bhavan, Pankaj Munjal, Co-Chairman and Managing Director of Hero Cycles, said there is an urgent need to provide financial assistance through micro finance to enable rural people to purchase bicycles.

The company gifted 50 Hero cycles to President Pranab Mukherjee’s staff at the Rashtrapati Bhavan for a healthier and environment-friendly commute within the 320-acre President Estate.

Published on December 12, 2014
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