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Hindware Home Retail Private Ltd (HHRPL) is planning to open nine retail stores under its ‘EVOK Mega Home Store' brand by the end of this year.
The firm, an arm of Hindustan Sanitaryware and Industries Ltd, would be opening its 11th mega home store here on Saturday.
“With this, we now operate 11 stores, of which, 10 are in northern and western India. Our focus is now on southern markets,” Mr D. K. Jairath, Chief Operating Officer, Hindware Home Retail, told newspersons here.
The store would cater to all the needs of the middle- and upper-middle class customers by being a ‘one-stop shop; for products and services.
The company would roll out stores in Ludhiana, Bangalore, Chennai, Coimbatore, Kochi, Visakhapatnam, Mumbai and Pune, among others locations, before March 31, 2012, he said.
While declining to give turnover of the company, Mr Jairath said: “In the present financial year, we are looking at Rs 110-crore revenue.
“There is huge potential in the market. The home retail segment market is estimated at about Rs 60,000 crore. With a cumulative investment of Rs 250 crore, HHRPL is aiming for Rs 400-crore turnover by FY14,” he said.
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